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The future of the automotive ecosystem is heading toward the integration of multiple domains, such as the Internet of Things (IoT), connected vehicles, autonomous vehicles, and V2X communication. The integration and shift in focus will make software-defined cars to be the essence of connected cars in future. Moreover, as the ecosystem expands, the market would notice extreme competition from both proprietary and open source solution providers. On one hand connectivity is perceived as a key enabler for autonomous vehicles, while on the other automakers are leveraging the same to target B2C business with connected portfolios trying to offer maximum set of services throughout the lifetime of vehicles. Personalization and customization has paved way for technologies like Artificial Intelligence and deep machine learning which are enhancing the way drivers interact with the car through different HMI options. Telematics – which is considered to be the back bone of Big Data in automotive industry – has evolved from being a part of OEMs cost savings strategy to a potential money spinner in today’s scenario.

Big Data analytics today play a vital role in optimizing the business models by analyzing the quantity of collected data and variables. Data gathered from multiple sources such as vehicle sensors, telematics box smart devices and data transmitted from mobile and RF are assimilated and converted in to actionable insights. Key B2C services that have evolved from Big Data Analytics are Usage based Insurance, Finance related business models and CRM related businesses. The line between the technology and the automotive industries continues to blur, and more start-ups are disrupting the ecosystem with services and products that can transform the automotive and mobility sector.  Startups have evolved focusing on advanced connected car technologies such as internet of things (IoT), deep learning, analytics, cloud, virtual reality and block chain.

Frost & Sullivan’s Global Telematics, Infotainment, Connectivity and HMI research provides clients with comprehensive research, analysis, and advisory support encompassing the widest range of connected car technologies, feature benchmarks, applications, and markets. The research is focused around providing decision making tools for next generation Connected service portfolio for the entire automotive ecosystem. Apart from technology, market based research, voice of customer to issue based research, the content is aimed at providing new market entry support, competitive analysis for best practices benchmarking, and market due diligence or vendor due diligence support. A strong blend of descriptive and prescriptive research and advisory coupled with fast and dynamic analyst support manifest as value propositions for client partners.

Clients gain access to constant stream of Connected vehicle technologies, market, and issue based research and analysis. The Connected Car Research group covers a wide variety of research topics ranging from Connected Business Models, Small to long term connected car strategies, HMI technologies, yearly outlooks, visionary research related to changing value chain models. One of the key USP of the group is offering two streams of research: sustainable,  which has yearly updates on the market, and disruptive, such as the role of CE giants in the automotive connected car scenario. Automotive Startup research is one of the key highlights of the year which offers in depth understanding on the investment by OEMs and potential targets for M&A.

Meet the Team

Praveen.jpgPraveen Chandrasekar

Research Manager

Arun65.jpgArunprasad Nandakumar

Team Leader

manohar.jpgNiranjan Manohar

Program Manager

jayaraman.jpgKrishna Jayaraman

Program Manager


Frost & Sullivan provides industry-leading thought-leadership research as well as market quantification & forecasts on topics related to active safety, automated driving, connected mobility and next-generation connectivity for vehicles. Be it competitive landscaping or business-models ideation, the global team of research professionals and consultants provide the right solution expertise for industry challenges. Backed by strong knowledge and advisory services portfolio, some of the best practices in the industry have been recognized and benchmarked to help clients create their future strategy. Frost & Sullivan’s capabilities in this space has been well received by leading OEMs, suppliers, service providers, legislators and industry bodies alike.

Our global content covers market forecasts, OEM strategies and roadmaps for steering, suspension, braking, driveline & active & passive safety technologies. Whilst we remain thought leaders in this area, our team also focuses on the future evolution of technologies such as analysis of the automotive lighting systems market, automated driving market, autonomous driving business models, and vehicle-to-vehicle and vehicle-to-infrastructure communication. Our deep-dive analysis supports clients to understand innovation and challenges which impact the industry.

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Trends in the Global Super Luxury Vehicles Market, 2016 2025

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Analysis of Top 30 Features of Mass Market and Luxury OEMs in North America, 2016 2025

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Start-ups Disrupting the Global Automotive and Mobility Industry, 2016 2017

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Competitive Benchmarking of Select Startups in the Global Automotive Aftermarket, 2016

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growthstrategy-small.jpgWe help our clients understand how a variety of connected car trends and technology breakthroughs impact their current and future product portfolio.  Our client base includes vehicle manufacturers, Tier I suppliers, technology vendors, investment companies, insurance companies, and wireless carriers with whom we partner to evaluate new products and services for different geographical markets.  'Our engagement model involves several steps, beginning with discover, which is followed by inform, analyze, develop, and, finally, implement, but the key differentiator is the high degree of customization we offer to assist our clients in shaping the project.

Frost & Sullivan's global connected and automated car research team can support new clients in the following areas:
  • New Products and Services: Support in the development of new products and services tapping into existing white spaces
  • New Technology Support: Support in identifying disruptive technologies along with use cases and level of applicability to enable short and long term R&D and product roadmaps creation
  • Mergers and Acquisitions: Support in due diligence and validation of startup, growth-phase, and mature business within the investment community for a potential investment or full acquisition
  • Consumer Feedback: Evaluate and gather feedback from a desirability, awareness, and willingness to pay perspective on current and future technologies
  • Market Size and Forecasting: Evaluate the market potential for specific connected car features from a historical, current, and future perspective including key metrics such as uptake rate, pricing forecasts, revenue forecasts, and market share of key vendors
  • Competitive Analysis and Benchmarking: Analyze and provide a comparative framework on select suppliers in specific products and services
Advisory services projects include:
  • Supported a leading German OEM in its next-generation IVI product planning
  • Supported a leading Korean OEM in developing its comfort and infotainment product portfolio for its near-luxury vehicle model in the United States
  • Supported a Japanese OEM in understanding HMI development philosophies and the process for leading premium European OEMs
  • Analyzed customer feedback and willingness to pay for telematics-based insurance in the United States
  • Enabled a leading automotive society to understand the connected car and safety trends for next-generation policy making
  • Provided Voice of Consumer analysis for a leading European to develop a common infotainment platform that can serve 2 regional markets
  • Year-long competitive intelligence trackingfor an OEM client, covering various vehicle dynamics technologies within steering, suspension, braking, driveline etc.
  • Support a major Tier-1 safety system supplier with product strategy through competitive landscaping on driver monitoring system aligned with OEM roadmap for automated driving

Frost & Sullivan's team of connected car and  thought leaders  have long standing  experience in designing, developing and conducting impactful workshops with C-Level , board members, and management leaders encompassing the complete automotive system ranging from vehicle manufacturers to tier 1 suppliers to technology solution providers. This allows us to develop priorities, market penetration strategies, creating key performance indicators, and fueling growth strategies.

War-room workshop: A range of exercises with several tier-1s who possess a portfolio across safety, connectivity, vehicle interiors. Enabling clients to analyse and leverage developments to their advantage.

Think-tank : Backed by our "no idea is a bad idea" philosophy; Frost & Sullivan conducts think-tank exercises in a blue-sky thinking format. Enabling decision makers to harvest valuable ideas, strategic implementation methodologies and develop a strong future solution portfolio.  

Engage with Frost & Sullivan to understand how you can benefit from our research and advisory services using our unparalleled market knowledge and global team of experts.

We have been very impressed by Frost & Sullivan. The team showed deep knowledge and understanding of the automotive industry and the international business development environment, the focus of our company. They have literally read our minds and after recommending a strategy that leverages our capabilities to solve market needs, they delivered a business plan that perfectly brings our vision to concrete, clear goals and actions.

Foresight

Frost & Sullivan has been supporting Nissan in editing Nissan's Electric Vehicle Newsletter. This is a Nissan internal electronic publication issued on a monthly basis. The newsletter summarises the most significant industry, market and political news from Europe on the whole EV ecosystem (vehicle,  infrastructures, etc). Additionally, EV market statistical information are published. The information is sourced from European media which Frost & Sullivan are continuously screening, analysing and finally summarising adding their expert opinion. The newsletter is an important publication for Nissan. It keeps Nissan members, especially those located oversees informed on the latest and most important developments in Europe in the compressed and tailor made format. We have worked with Frost & Sullivan on numerous projects related to media screening and research. We prize their service quality and professionalism. The newsletter project is no exception. It has been running for a year now, work has been always delivered on time and to highest quality standards. We are looking forward to extending this project to the next years.

Strategic Fundamental Researcher for the Future Technologies, Nissan

Frost & Sullivan consulted us on the competitive environment and future trends in mobile online services in the form of a one-day workshop. The team prepared a tailored, content rich and insightful presentation and presented itself as a competent sparring partner in the following fruitful discussion. Overall the workshop was a showcase for F&S's strong knowledge base in the field.

Dr. Guido Haak, Head of Product Marketing, Volkswagen Passenger Cars Worldwide


Expertise Areas

Frost & Sullivan's expertise in autonomous driving & connected mobility research and consulting includes work in the following strategic and operational areas.

Automated Mobility

parking.jpgAdvanced Driver Assistance Systems (ADAS) to Automated Driving & Active Safety, Driver Monitoring, Vehicle Automation across different levels and necessary legislative framework.

V2X and Internet of Cars

car-sharing.jpgV2X research including the technology focus on cellular and DSRC, other communication protocols. OEM and Regional deployment plans and move towards connected autonomy.

Infotainment & HMI

eco.jpgFeatures connected car strategies and service portfolios of OEMs. Focus on human factors including biometrics and different interfaces in a traditional and autonomous environment.

Auto IoT and Cyber-security

ride_sharing.pngAutomotive IT spending, Big data and cyber security related research. Includes Blockchain, gamification and Data monetization related research which are the tipping points for Connected vehicles.

Automated Driving Business Models

transit.jpgImpact of automated driving on design, insurance, parking, digital commerce and many other areas. The evolutionary business models and revenue opportunities for those involved.

Intelligent Mobility

parking.jpgAs the automated driving and cooperative driving paths converge, intelligent mobility is expected to break new grounds, leading towards zero fatalities, zero emissions and zero effort driving and we are working to develop these trends and understand the impact.