Autonomous Driving & Connected Mobility

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Our Frost & Sullivan clients benefit from comprehensive, actionable, and growth-focused research and advisory services that cover a variety of connected topics such as In-Vehicle Infotainment (IVI) systems, app interfaces & automotive app stores, HMI options, safety, security and vehicle relationship management (vRM)-based telematics services, wireless technologies, Cooperative systems (V2X) communication and vehicle active/passive safety and automation. The global connected and automated car research program enables our client to identify key growth areas that offer essential technology innovation supplemented by sound business models and an understanding of consumer desirability and willingness to pay for these solutions.

The connected car, which is now an integral part of the Internet of Things, is no longer a black-box offering a suite of safety and security services; rather, it is a confluence of smartphone integration, cloud connectivity, infrastructure connectivity, and vehicle-to-vehicle connectivity, supported by  a range of comfort, convenience, entertainment, vehicle ownership, and safety-related services.  In fact, concepts like predictive analytics are finding maximum potential in the growing connected car market where innovation plays a critical role in creating value propositions the customer will find compelling. To be clear, the connected car market has moved beyond a simple ecosystem of the traditional automotive suppliers. Alternately, the Apple’s and Google’s of the world clearly regard the connected car market as the next biggest opportunity outside of their existing smartphone and tablet worlds. Our global connected and automated car research program understands these emerging trends and the opportunities possible from them.  Through our growth partnership and advisory services, we offer insight and support to help our client navigate this uncharted space.

Frost & Sullivan's global automated car research program covers features and technologies available for assisted driving across the scope of semi, highly, and fully-automated solutions. Traditional vehicle manufacturers are looking at vehicle automation as a way of eliminating human error and boosting safety features. In particular, technologies such as forward collision warning with emergency braking that already offer a level of semi-automation have a positive impact on crash and fatality reduction, which, in turn, has a huge impact on the insurance industry—spanning premium design, claims frequency, and accident severity reduction. Frost & Sullivan research on the automated vehicle provides a 360 degree view of technology requirements, liability and insurance impact, OEM adoption rates, packaging strategies, and end-user feedback.

Meet the Team

Arun65.jpgArunprasad Nandakumar

Team Leader

Praveen.jpgPraveen Chandrasekar

Research Manager

Takashi.jpgTakashi Morimoto


anna_ozdelen.jpgAnna Ozdelen


Expertise Areas

Frost & Sullivan's expertise in autonomous driving & connected mobility research and consulting includes work in the following strategic and operational areas.

Automated Mobility

parking.jpgAdvanced Driver Assistance Systems (ADAS) to Automated Driving & Active Safety, Driver Monitoring, Vehicle Automation across different levels and necessary legislative framework.

V2X : Vehicle-to-Anything

car-sharing.jpgV2X research including Vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-grid communication protocols, Road-side units, retrofit on-board units, communication networks, and deployment plans, and evaluating these beyond the technologies but the impact for the industry.

Infotainment & HMI

eco.jpgConnected driving human factors including future in-vehicle infotainment, driver workload,  personalization of in-vehicle aspects in multi-user vehicles and implications of automated driving on HMI

Cyber-security and connectivity

ride_sharing.pngResearch focus on guarding vehicular networks from hackers, secure protocols to immobilize stolen vehicles, constant over-the-air updates for software content, location-based services for the connected driver

Automated Driving Business Models

transit.jpgImpact of automated driving on design, insurance, parking, digital commerce and many other areas. The evolutionary business models and revenue opportunities for those involved.

Intelligent Mobility

parking.jpgAs the automated driving and cooperative driving paths converge, intelligent mobility is expected to break new grounds, leading towards zero fatalities, zero emissions and zero effort driving and we are working to develop these trends and understand the impact.

Frost & Sullivan provides industry-leading thought-leadership research as well as market quantification & forecasts on topics related to active safety, automated driving, connected mobility and next-generation connectivity for vehicles. Be it competitive landscaping or business-models ideation, the global team of research professionals and consultants provide the right solution expertise for industry challenges. Backed by strong knowledge and advisory services portfolio, some of the best practices in the industry have been recognized and benchmarked to help clients create their future strategy. Frost & Sullivan’s capabilities in this space has been well received by leading OEMs, suppliers, service providers, legislators and industry bodies alike.

Our global content covers market forecasts, OEM strategies and roadmaps for steering, suspension, braking, driveline & active & passive safety technologies. Whilst we remain thought leaders in this area, our team also focuses on the future evolution of technologies such as analysis of the automotive lighting systems market, automated driving market, autonomous driving business models, and vehicle-to-vehicle and vehicle-to-infrastructure communication. Our deep-dive analysis supports clients to understand innovation and challenges which impact the industry.

Mobility: Automotive & Transportation Analyst Briefings

North America and Europe Rear View Mirrors Market, 2017

Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from…

Analysis of Top 30 Features of Mass Market and Luxury OEMs in North America, 2016 2025

Government mandates on safety and emission regulations are driving auto Original Equipment Manufacturers (OEMs) to offer advanced technology features in cars. Advancement in the field of Artificial Intelligence (AI), in-vehicle connectivity, and electric vehicle technology has enabled OEMs and…

Mobile Apps in the North American Trucking Industry, 2016 2017

Smartphones are not only a gateway for information, they are also increasingly becoming business enablers for the trucking industry. They are driving up efficiency and opening up new opportunities in the trucking ecosystem with a spurt in the growth of dedicated mobile apps for trucking. While only…

Start-ups Disrupting the Global Automotive and Mobility Industry, 2016 2017

The study identifies and analyzes various start-ups in the automotive space across various verticals - ranging from connected car technologies to aftermarket solution providers. Start-ups are identified based on their solutions and their globe reach. Frost & Sullivan has examined the evolution…

Competitive Benchmarking of Select Startups in the Global Automotive Aftermarket, 2016

The global automotive startup ecosystem is witnessing rapid growth. Original Equipment Manufacturers (OEMs) are continuously scouting, investing, and acquiring startups that will be relevant to their businesses in the long term. Frost & Sullivan segments the start-up ecosystem into Electric…

CES 2017 Automotive and Transportation Highlights

Automotive OEMs, tier 1 suppliers, semiconductor and technology companies' announcements at CES 2017 are channeled across 4 pillars, namely, Electrification, Connected Services, Infotainment/HMI, and Automated Driving. Digital speech assistance, user-based feature personalization, data monetization…

Latin American Passenger Vehicle Market Outlook, 2017

Senior management and CEO-level executives in the Latin American (LATAM) automotive value chain state as-a-service models focusing on the future of connected cars and harnessing Big Data to better serve consumers as the two biggest themes and top-of-mind-issues in the passenger vehicle market…

Global Connected Car Market Outlook, 2017

The 2017 connected car outlook offers a 360-degree perspective of the global connected car market, answering questions such as: Where are the avenues for growth opportunities? What trends are affecting the growth of the market in different regions? It discusses the outlook for technologies such as…

Digital Transformation of the Automotive Industry

Research ScopeIn 2015, automotive industry investments in key focus areas were about $19.57 billion. Growing digitalization and advancements in technology will increase the investments to $82.01 billion by 2020. The rapid pace of digitalization is transforming the component hardware-driven…

growthstrategy-small.jpgWe help our clients understand how a variety of connected car trends and technology breakthroughs impact their current and future product portfolio.  Our client base includes vehicle manufacturers, Tier I suppliers, technology vendors, investment companies, insurance companies, and wireless carriers with whom we partner to evaluate new products and services for different geographical markets.  'Our engagement model involves several steps, beginning with discover, which is followed by inform, analyze, develop, and, finally, implement, but the key differentiator is the high degree of customization we offer to assist our clients in shaping the project.

Frost & Sullivan's global connected and automated car research team can support new clients in the following areas:
  • New Products and Services: Support in the development of new products and services tapping into existing white spaces
  • New Technology Support: Support in identifying disruptive technologies along with use cases and level of applicability to enable short and long term R&D and product roadmaps creation
  • Mergers and Acquisitions: Support in due diligence and validation of startup, growth-phase, and mature business within the investment community for a potential investment or full acquisition
  • Consumer Feedback: Evaluate and gather feedback from a desirability, awareness, and willingness to pay perspective on current and future technologies
  • Market Size and Forecasting: Evaluate the market potential for specific connected car features from a historical, current, and future perspective including key metrics such as uptake rate, pricing forecasts, revenue forecasts, and market share of key vendors
  • Competitive Analysis and Benchmarking: Analyze and provide a comparative framework on select suppliers in specific products and services
Advisory services projects include:
  • Supported a leading German OEM in its next-generation IVI product planning
  • Supported a leading Korean OEM in developing its comfort and infotainment product portfolio for its near-luxury vehicle model in the United States
  • Supported a Japanese OEM in understanding HMI development philosophies and the process for leading premium European OEMs
  • Analyzed customer feedback and willingness to pay for telematics-based insurance in the United States
  • Enabled a leading automotive society to understand the connected car and safety trends for next-generation policy making
  • Provided Voice of Consumer analysis for a leading European to develop a common infotainment platform that can serve 2 regional markets
  • Year-long competitive intelligence trackingfor an OEM client, covering various vehicle dynamics technologies within steering, suspension, braking, driveline etc.
  • Support a major Tier-1 safety system supplier with product strategy through competitive landscaping on driver monitoring system aligned with OEM roadmap for automated driving

Frost & Sullivan's team of connected car and  thought leaders  have long standing  experience in designing, developing and conducting impactful workshops with C-Level , board members, and management leaders encompassing the complete automotive system ranging from vehicle manufacturers to tier 1 suppliers to technology solution providers. This allows us to develop priorities, market penetration strategies, creating key performance indicators, and fueling growth strategies.

War-room workshop: A range of exercises with several tier-1s who possess a portfolio across safety, connectivity, vehicle interiors. Enabling clients to analyse and leverage developments to their advantage.

Think-tank : Backed by our "no idea is a bad idea" philosophy; Frost & Sullivan conducts think-tank exercises in a blue-sky thinking format. Enabling decision makers to harvest valuable ideas, strategic implementation methodologies and develop a strong future solution portfolio.  

Engage with Frost & Sullivan to understand how you can benefit from our research and advisory services using our unparalleled market knowledge and global team of experts.

We have been very impressed by Frost & Sullivan. The team showed deep knowledge and understanding of the automotive industry and the international business development environment, the focus of our company. They have literally read our minds and after recommending a strategy that leverages our capabilities to solve market needs, they delivered a business plan that perfectly brings our vision to concrete, clear goals and actions.


Frost & Sullivan has been supporting Nissan in editing Nissan's Electric Vehicle Newsletter. This is a Nissan internal electronic publication issued on a monthly basis. The newsletter summarises the most significant industry, market and political news from Europe on the whole EV ecosystem (vehicle,  infrastructures, etc). Additionally, EV market statistical information are published. The information is sourced from European media which Frost & Sullivan are continuously screening, analysing and finally summarising adding their expert opinion. The newsletter is an important publication for Nissan. It keeps Nissan members, especially those located oversees informed on the latest and most important developments in Europe in the compressed and tailor made format. We have worked with Frost & Sullivan on numerous projects related to media screening and research. We prize their service quality and professionalism. The newsletter project is no exception. It has been running for a year now, work has been always delivered on time and to highest quality standards. We are looking forward to extending this project to the next years.

Strategic Fundamental Researcher for the Future Technologies, Nissan

Frost & Sullivan consulted us on the competitive environment and future trends in mobile online services in the form of a one-day workshop. The team prepared a tailored, content rich and insightful presentation and presented itself as a competent sparring partner in the following fruitful discussion. Overall the workshop was a showcase for F&S's strong knowledge base in the field.

Dr. Guido Haak, Head of Product Marketing, Volkswagen Passenger Cars Worldwide