SANTA CLARA, Calif. — Sept. 20, 2017 — Since 2007, automotive technicians have named Interstate Batteries—the largest independent battery distribution system in North America and the country’s leading battery recycler—as the overall best brand year after year.

In addition to the most “overall best” ratings, 55 percent of technicians whose shops primarily install Interstate Batteries’ products rate them as the top brand. This combination of top “overall best” rating and a strong Leadership Index score gives Interstate Batteries the top Product Leadership Index score, normalized to 10.0. Interstate Batteries is unchallenged in the Product Leader quadrant, as its competitors are either in the vulnerable or in non-threat quadrants.

“Among automotive technicians, Interstate Batteries continues its strong reputation for quality products,” said Vasanth Raj, Senior Research Analyst at Frost & Sullivan. “Technicians don’t have to work in shops that install Interstate Batteries to know that these products are highly regarded. In fact, of those who rated Interstate Batteries as the overall best, 7 percent do not primarily install Interstate Batteries.”

Technicians who rate Interstate Batteries “best” provided the following comments to indicate why they made this judgment:

•     “Our customers consider this to be the best brand of batteries out of all the other battery brands, and the two main reasons are longevity and an ability to hold a charge.”
•     “Interstate is the No. 1 replacement brand battery; they provide top quality products and great customer service. They even provide recycling services for their batteries.”
•     “Interstate provides longevity of [battery] life, good quality of service and parts, and warranty.”
•     “Best warranty, holds up amazing, wide assortment, fair prices.”

“Because batteries are perishable products, Interstate Batteries provides the necessary maintenance through its 300 distributors and 1,500 route sales managers,” said Raj. “Interstate Batteries visits its dealers about every two weeks to check its batteries to see if they need to be replaced and restocked. This hands-on approach is essential to ensure that all of Interstate Batteries’ products are fresh.”

While quality and maintenance are the backbone of Interstate Batteries’ success, the company’s business principles also play a major role. Guided by a set of common values, Interstate Batteries’ purpose is to glorify God and enrich lives as they deliver the most trustworthy source of power to the world. In doing so, it has built a company that honors its customers.

Each year, Frost & Sullivan presents its awards to companies that leverage innovation to successfully develop a technology that results in stronger market share, competitive brand positioning and customer satisfaction. Through in-depth interviews, analysis and extensive secondary research, the Best Practices awards recognize the best companies and practices in the industry.

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About Interstate Batteries

For more than 65 years, Interstate Batteries® has powered people down roads, trails and waterways and businesses to succeed. Best known for its starting, lighting and ignition (SLI) batteries, this product has been under car hoods since 1952, each one backed by the company’s service, quality and value. Interstate PowerCare® offers premier products and technical expertise for all critical motive power needs, while Interstate All Battery Center® provides portable power in both retail and commercial markets. Headquartered in Dallas, Texas, Interstate Batteries is an industry leader in recycling efforts, as well as a global leader in safe lead handling practices. Guided by a set of common values, the company is committed to enriching lives while delivering the most trustworthy power. For more information, visit 

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Frost & Sullivan
Claudia Toscano
P: 210.477.8417
F: 210.348.1003

Interstate Batteries
Sarah Marshall
P: 214-269-4407
C: 210-724-1685

About Frost & Sullivan

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