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01 Jun
2017
Strike up a conversation with a group of leading marketers and you'll know instantly that account based marketing (ABM) is one of the hottest marketing initiatives of 2017.
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05 May
2017
Before you break into that tequila, celebrate Cinco de Mayo with some Content de Mayo from your amigos at Frost & Sullivan's Brand and Demand Solutions. Our recent eBroadcast, Stop, Drop & Distribute: A Content Marketing Action Plan, is now available OnDemand for you to watch (or re-watch) at your convenience.
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22 Mar
2017
Frost & Sullivan's Brand and Demand Solutions practice presented our first eBroadcast (webinar) of 2017, Savvy Marketers' Secrets Revealed: How to Drive Event Sponsorship Return. With a panel of B2B event marketing leaders, the content ranged from deciding the types of events you should sponsor to measuring event success. Thank you to our partner on this event, Attendify, the quickest and easiest event app builder. Attendify's mission is to build deeper relationships at in-person events. Believe or not, that means using technology to create more face-to-face interactions, not replace them.
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