Operations & Monetization

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Customer_Engagement.jpgBilling and Revenue Management
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Let us help you grow your revenues through a better understanding of the operations and monetization space. Contact Karl Whitlock

Meet the Team

Whitelock.jpgKarl Whitelock

Global Director Strategy

McElligott80x80.jpgTim McElligott

Senior Consulting Analyst

Morley.jpgTroy Morley

Strategy Analyst

frost_sullivan_research-6.jpgFrost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today's ever-changing business world.

Operations and Monetization Research

Monetizing Digital Services and Partner Ecosystems: New Approaches are Needed to Meet Business Expectations

The XaaS monetization model is considered by many as a first step in realizing the power of digital services and the improvements these services bring to the customer experience. XaaS also provides an alternative channel to revenue for the selling organization, because this approach can work…

Global ODAM 10 to Watch in 2017: Digital Services Transformation and the Road Ahead

The 10 ODAM companies that Stratecast has chosen as its 10 to Watch in 2017 are focused on meeting critical business challenges, and improving technology enablement functions. These companies are included in our list because they deliver innovative solutions that help CSPs transform operations,…

Cataloging the Future for Hybrid Services: How Information & Data Models Pave the Road to Agility and Success

The questions facing the industry s operations and monetization teams are many: How do we update or replace existing information and data models? What system will act as the master controller of these models? How will the product, service and network asset descriptors used to create and deliver new…

Deep Learning: Analytics Meets Microservices: It is Time for Big Data to Take Its Rightful Place in CSP Operations

As Communications Service Providers (CSPs) open their networks to ecosystem partners for digital services delivery, they are also opening their operations to application partners. These partners can help address the growing complexity of assuring services, through innovations in analytics. Ciena,…

Thriving in an Untamed Digital World: Flexible Monetization Strategies Drive Business in New Directions

This report provides a perspective on how advances with monetization and partner management solutions are enabling organizations in any industry to work individually or in partnership with others, as global digital transformation continues. The report also highlights how one monetization and partner…

Global CSP Financial Assurance 2016 Edition: Market Forecast, Market Share Analysis, and Supplier Assessment

This report examines the more than 45 global suppliers offering Financial Assurance solutions, and discusses the importance of each of the three parts of the Financial Assurance domain. It assesses the direction these three markets are heading, and why. In addition, the report provides a market…

Bringing NFV into Focus: OSS Plays a Big Role in Sharpening the Virtualization Picture

In today s impression of Network Function Virtualization (NFV) architecture despite suppliers and standards bodies best efforts at creating management and orchestration frameworks there are gaps in the spaces where service quality management, assurance, customer experience management, analytics,…

Stratecast Predictions 2017: The Year Ahead

In this report, Stratecast provides several views voiced by our analyst teams into the multiple dimensions of the communications marketplace, including those tied to: big data, business services, cloud, the connected home, consumer services, the operations & monetization functions, and secure…

Service Creation & Fulfillment Revisited

This paper focuses on developments in service creation and fulfillment, and explains why their openness and flow-through operation are essential for supporting agility and competitiveness. Effective open and flow-through operations management solutions can ultimately address the business needs of a…

Agility Unleashed in the Communications Marketplace: Enterprise-Proven Cloud Billing for New Business

This report explains why change to address the business management and monetization needs of the fully digital world is so difficult. It provides examples, from multiple industries, of the service offerings and business results achieved through the monetization solutions designed to meet the always…

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Case Studies

OSS/BSS Solution Provider Targeting Global Service Providers


Despite success in providing solutions to other industry verticals, a multi-billion dollar technology firm had achieved limited success with communications service providers (CSPs). Stratecast Partners was tasked with helping the client develop a more detailed view of the CSP market. The goal was to better position the company to map its solution capabilities to the key business and technology requirements of the CSPs it was targeting.

Consulting Approach

The Stratecast analyst team, comprised of analysts specializing in service provider business models and OSS/BSS systems and processes, worked with the client to help it accurately predict (1) which CSPs would emerge as leading players, and (2) what their top priorities would be with regard to network/service evolution and operations support systems/business support systems (OSS/BSS). The analyst team then helped the client define the key components it would need to include in its solution for CSPs.

The Stratecast analyst team worked with the client to craft messaging that conveyed the merits of the company's solution for CSPs. Stratecast helped the client identify the key aspects of the solution to highlight, and helped the client define which aspects of the CSP's business would be positively impacted.


The client began conveying this message and value proposition to CSPs around the world, and has established itself as a leading player in helping service providers optimize their networks, systems, and processes.

Technology Firm Seeking To Partner with Service Providers In Offering Managed Services


One of the world's largest technology firms wanted to play a more significant role in providing managed solutions to enterprise (Fortune 1000) customers, in partnership with service providers. The goal was to work with Stratecast Partners to determine how to leverage service providers as partners in providing managed solutions to enterprises.

Consulting Approach

The Stratecast analyst team, comprised of analysts specializing in service provider business models and alliances/partnerships, worked with the client to help it identify the short list of service providers worth considering as partners on the managed services front. Stratecast analysts also worked with the client to identify the optimal type of model to follow in developing and managing such a partnership.

The Stratecast analyst team worked with the client to identify what types of managed solutions to focus on, including both communications services and applications components. Stratecast analysts based these recommendations on knowledge of the evolving networking/IT requirements of enterprises, along with knowledge of the service providers' key areas of focus.


The client selected the top three service providers with which to work on developing, marketing, and delivering managed solutions to enterprise customers. The client has now successfully forged relationships with these service providers and is working with them to jointly develop and market solutions targeting enterprise customers around the world.

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From Growth, Innovation & Leadership Silicon Valley 2015

Getting an overview how other businesses structured their services. Which tools should work best for my service teams and how to get to a better customer engagement.

Jens Voigt, Director, PPRO Financial

GIL offered real ideas and experiences to the core words of innovation and leadership. GIL was also able to deliver a return on the investment of time far above any other event you will attend in your career.

Mark Baker, CIO, JAS

A combination of highly relevant topics geared for business executives in leadership positions.

Stephan Tallent, Director, Fortinet, Inc.