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Digital_Media.jpgThe Digital Media market not only continues to be valued by the media & entertainment industry, but it has become equally important for enterprise markets across all verticals. Frost & Sullivan's Digital Media group is one of the best recognized and well-established consulting practices in the world. The team has been working closely with vendors, channel partners, standards bodies, and end-user groups for over 10 years. Analysts around the world enable clients to tap our intellectual property to think globally and act locally.

Why Digital Media? What Makes Us Unique?

  • Cognizant of market dynamics that require a research vendor to be agile, Frost & Sullivan has been continuously refining its research and consulting processes to better meet and exceed the needs of its key clients.
  • Our collaborative internal culture promotes cross-industry insights and cross-functional innovation.
  • Frost & Sullivan's digital media practice is a globally recognized expert team and considered industry thought leaders.
  • We have extensive domain expertise and an unparalleled digital media primary research database spanning content acquisition, management and delivery, which is considered an industry benchmark.
  • We maintain extensive relationships with key stakeholders throughout the digital media value chain, which include: vendors, system integrators, value added resellers, key end-user organizations and industry thought leaders
  • Tremendous track record on market forecasts, trend analysis and other various types of consulting projects within the industry
  • Our syndicated in-depth market engineering research continuously evolves to reflect the evolving market and growth opportunities

Next Generation Market Trends:digital_content_explosion.jpg

 


digital_media-2.jpgFrost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today's ever-changing business world.

The Frost & Sullivan digital media coverage provides clients with coverage of the following end-user markets as applicable and not limited to:

  • Media & Entertainment: Broadcast, Digital Terrestrial Transmission, Cable, IPTV, DBS, Mobile, Post Production, Over The Top Broadband, Publishing, Advertising
  • Enterprise: Retail, Manufacturing, Financial Services, Life Sciences and Healthcare, Information and Communication Technology, Government, Education
Growth of Over-the-Top (OTT) Video Market in Europe

OTT services, also known as Video-on-Demand (VOD) services, distribute video content over connected devices using wired or wireless broadband. Europe s high Internet penetration rate of 77% has triggered a boom in this sector (Figure 1).

Best Practices for Using A Multi-CDN Strategy

The debate surrounding the use of a multi-CDN strategy has been gaining momentum over the last few months, with more case studies showing how it can be done. For a while now, multiple vendors have provided CDN load-balancing as a service, and in that time, customers have learned a lot about the…

OTT Growth Not A Big Driver of Revenue for CDNs

The growth of OTT and all video services is having a positive impact on the CDNs, but the growth of these services is tempered by the fact that: the actual rate of growth is small, pricing for the services is low, traffic is split out amongst multiple CDNs, and the number of bits needed to view on…

Content Licensing Costs Too High for OTT Services to be Profitable

Given how popular OTT services are, it isn t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and…

Best Practices For CDN Origin Storage

CDN is a highly scalable network that handles most requests from edge cache without impacting the content distributor s origin and application infrastructure. However, the content must be available for retrieval on cache miss or when the request has to pass to the application. Whether the assets are…

Global Non-linear Editing Market, Forecast to 2023

The non-linear editing (NLE) market is maturing as video editing becomes a common skill in the digital world. The proliferation of video, declining NLE solution prices, new technologies such as 4K and virtual reality, and more cloud-based options stimulate chances for market growth. However, market…

Over-the-top (OTT) Video/Video-on-demand (VOD) Executive Brief, Europe, 2017

The Executive brief captures the key market highlights of the OTT Video Industry in Europe over the last year. With over 450+ video service providers in the region, the fragmented ecosystem has driven innovation in the form of several advanced value added features and innovative business models. The…

IP-fication of Live Production Broadcast Workflows

IP networking is the future of broadcast plants. In contrast with traditional SDI cabling, IP offers significant benefits of scale, flexibility, and economy. However, the transition of live broadcast workflows to IP has been slow. Hurdles include cost, uncertainty regarding reliability, lack of…

growth_consulting_frost_sullivan-4.pngWe help our clients understand the implications of digital media trends to their current product / service portfolio and the changing business imperatives driven by the digital agenda. We have worked extensively with key stakeholders throughout the digital media value chain - vendors, system integrators, value added resellers, key end-user organizations, and industry thought leaders – and helped them to evaluate diverse elements such as mobile, cloud, social, analytics, and advertising.

We do this through tailored and customized consulting work and strategy workshops. Projects typically involve several phases - discovery, inform, evaluate, analyze, develop and implement a business plan and growth strategy. We use our research and industry experience coupled with well-defined tools and techniques, tailored and developed by Frost & Sullivan, to manage and deliver these projects. We specialize in running growth workshops with our clients, which help us take a client's cross-functional team from information to strategy implementation.

Frost & Sullivan's Digital Media team can support your organization in each of the following areas:

  • New product and services solutions: We can support you in developing and launching new digital media products and services.
  • Business model: Detailed advice on the creation of viable business models – for both Enterprises and Media & Entertainment clients – towards products/services that range from content creation and management to delivery.
  • Innovation & technology: Support vendors and media companies in understanding the potential of new technology to enhance their existing business or its disruptive capabilities.
  • Customer analysis: "Voice of customer" assignments focusing on attitudes towards specific digital media implementation scenarios in both the Enterprise and Media contexts.
  • Branding & positioning: Support through an integrated marketing platform to launch your digital media products and services and associated branding initiatives.
  • Statistical analysis & forecasting: We have a solid track record in forecasting future market potential and uptake rate analysis for a range of digital media products and services.

Advisory services projects include:

  • Helped a leading Global Advertising Agency assess the viability of making an investment in the online video analytics and measurement market
  • Performed a country-wide analysis and market entry strategy on the retail vertical for a leading provider of semiconductors and computing solutions
  • Developed the ideal VOD portfolio and pricing strategy for a major Telco and IPTV services provider in the US
  • Supported a major TV manufacturer by guiding them with their geographic expansion ambitions in the European digital signage market
  • Helped one of the largest Advertising Agencies in the world on a build/buy/partner strategy for Online Video Analytics
  • Developed benchmarking analysis to help a major broadcast equipment manufacturer to make an acquisition decision in the Online Video Platform space

Any questions? Email us and we'll respond within 48 hours mkrishna@frost.com

big_data-3.jpgFrost & Sullivan's Digital Media Team can deliver a bespoke workshop to your organization to highlight the emerging trends and identify the impact they will have on your company. Digital media is transforming many industries.

The workshop can be flexible around your needs - we can attend your strategy day or workshop as an external expert keynote speaker. Or we can provide comprehensive facilitation of a workshop to ensure your delegates are fully engaged in strategy development. We have expertise in Enterprise Digital Media & Big Data, Post Production, Broadcast & Pay TV, Digital Marketing, TV Everywhere and OTT Streaming. We have analyzed mega trends that impact this industry to help your team discover opportunities that meed the unique needs of the various departments. Tapping into our experience in strategy development, planning and implementation will allow you to gain a competitive advantage.

The third party credibility is always important. Frost & Sullivan does a good job at providing the number of qualified leads that they promise, and their appointment setting service is great

Manager, Fortune 500 Telecommunications Services Company

I was able to hear innovative ways to implement new technologies and understand the real issues associated with their adoption. I could network with senior business leaders who shared the same issues and challenges and I could speak candidly with key suppliers to determine if their products were a good fit for us to meet our business challenges.

CIO, Fortune 500 Automotive & Transport Company

GIL 2015: Silicon Valley was the most insightful event I have attended within the last 10 years.

Fabian Weber, VP Innovation and Business Development, Northwire, Inc


Expertise Areas

Frost & Sullivan's expertise in Digital Media research and consulting includes work in the following strategic and operational areas:

Big_Data__Analytics-1.jpgEnterprise Digital Media & Big Data
  • Enterprise Search
  • Enterprise Content Management
  • Enterprise Storage
  • Digital Asset Management
  • Dynamic Publishing
  • Digital Signage
  • Interactive Kiosks
  • Embedded Ecosystems and IoT
  • Big Data Analytics
  • Web and Mobile Analytics
  • Enterprise Video Webcasting
  • Lecture Capture Solutions
  • Learning Management Software
  • Enterprise Video Transcoding
  • Entitlement and Rights Management
  • ATM and POS Systems
  • Engineering Information Management
Manufacturing_465x65.jpgPost Production, Broadcast & Pay TV
  • Broadcast and DTT Encoders
  • Pay TV Encoders
  • Nonlinear Editing
  • Video and Ad-Insertion Servers
  • Pay TV Middleware
  • Pay TV Content Protection
  • Media Asset Management (DAM)
  • Video Switchers
  • Studio-in-a-Box
  • Channel-in-a-Box
  • IP Video Network Management
  • Broadcast Scheduling Systems
  • Broadcast and Cinematography Cameras
  • Animation and SFX
  • M&E Disk Based Storage
Digital_Marketing-2.jpgDigital Marketing
  • Marketing Automation
  • Marketing Process Optimization
  • Web and Mobile Analytics
  • Digital Asset Management
  • Online Video Platforms
  • Dynamic Publishing
  • Digital Signage
  • Interactive Kiosks
  • Enterprise Content Management
Digital_Media-1.jpgTV Everywhere and OTT Streaming
  • M&E Video Transcoders
  • Online Video Analytics
  • Online Video Platforms
  • Cloud Based Storage
  • Video Content Delivery Networks
  • Online Video Advertising Platforms
  • Video Enabled Consumer Devices
  • Nonlinear Editing
  • Media Asset Management (DAM)
  • Transparent Caching and Licensed CDN
  • Content Protection (DRM, CAS, Watermarking)
 
 

Meet the Team

North America

Krishna.jpgMukul Krishna

Senior Global Director

rayburn.jpgDan Rayburn

Principal Analyst

Vinny.jpgAnisha Vinny

Industry Analyst

Rambhia.jpgAvni Rambhia

Industry Principal

Vanchesan.jpgAravindh Vanchesan

Industry Manager

Jasani.jpgHiral Jasani

Industry Analyst

Cavin.jpegRobert Cavin

Industry Analyst

Europe

drozd.jpgAdrian Drozd

Research Director

South Asia

Nath.jpgVidya Nath

Research Director

Next Steps

Let us help you grow your revenues through a better understanding of the digital media space. Contact mkrishna@frost.com