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connected_consumer-1.jpgThe consumer communication market is rapidly evolving into an integrated service space that melds video, telemetry and personal communications and interaction applications into a connected home environment. The connected home not only immerses consumers in a communication enabled living space, it allows the consumer to extend that virtual living space to any point where there is network connectivity (e.g., in vehicle, at community venues, in cafes and restaurants).


Connected homes depend on a rich ecosystem of network infrastructure, content delivery, telemetric services and home networking technology.

These various domains, traditionally considered discretely, now must be considered holistically: as components of a bended service environment.

Why Frost?

Frost & Sullivan is the leader in the connected consumer space. It was the first growth partnership firm to establish an independent research practice for the connected home and continues to lead the market in the identification of emerging trends and consumer preferences. We classify the connected consumer into two interrelated domains: consumer communication services and the connected home.

Consumer Communication services conducts annual surveys and consumer preference polls as well as tracks communication market sizing and growth. It is fundamentally a rich data source for those wishing to develop data and decision models that support marketing and sales efforts. The connected home practice tracks the evolution of the consumer residential space including new consumer communication technologies such as augmented reality and the delivery of over the top (OTT) service offerings.

Based on an extensive and growing body of survey research and market tracking data, Frost & Sullivan is in the best position to provide insights into the rapidly evolving and extraordinarily profitable connected consumer market.

Our Solution - Growth Partnership

Frost & Sullivan stands ready to assist communication service providers to accurately evaluate and assess the connected consumer market. Armed with powerful market analytics and a deep data lake, we can help ensure the efficacy of new product and service development and the marketing and sales efforts associated with them.

Client Benefits

Clients are deeply involved in directing our research efforts and benefit from an early and ongoing participation in our survey work and market research. This includes helping design survey instruments that can be used to garner client proprietary data as well as specifying research topics for our analysts to pursue. The Frost &Sullivan team acts as an extension of our clients’ strategic planning organizations, with significant economies of scope and scale that offloading very busy client business analysts can bring

Meet the Team

Jude.jpgMike Jude, Ph. D.

Research Manager

Villanueva.jpgGina Villanueva

Research Analyst

frost_sullivan_research-3.jpgFrost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today's ever-changing business world.

For more information, please select a service below:

Consumer Communications Services
Connected Home
Consumer Communication Services Tracker: Second Quarter 2017 (2Q17)

The Consumer Communication Services tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country,…

Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs

Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers use of…

Consumer Communications Services Spending: Wallet Growing, but Traditional Service Offerings Beginning to Slip

This report examines consumer communication services spending (the wallet), and the implications this will have on service providers, regulators and policy makers. It will be of interest to all of these groups, as well as content developers.

Consumer Communication Services Tracker: First Quarter 2017 (1Q17)

The Consumer Communication Services tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country,…

Reducing Business Process Friction: Assessing Customer Value in terms of Process Efficiency

Although process friction has been studied under the guise of different management theories, it has largely been ignored by business; resulting in no standardized means to quantify friction s existence and impact. This paper addresses this deficiency. In doing so, casting friction as a measure of…

Consumer Communication Services Tracker: Fourth Quarter 2016 (4Q16)

The Consumer Communication Services tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country,…

Mobility in the Consumer Market: The Mobile Consumer Defining a New Age of Telecommunications

Mobility has some less obvious impacts that are rapidly transforming not just the telecommunications market, but society as well. Stratecast research provides insights into the subtle influences of mobility on the average consumer, and demonstrates ways that service providers can grow revenues by…

2016 Over-the-Top Communication Service Provider Vendor Guide

Frost & Sullivan has gathered an extensive list of the most notable and up and coming providers, categorized them into nine categories which include voice services, directory/local search, video services, cloud/backup services, applications, online gaming, social networking, streaming music and…

Stratecast Predictions 2017: The Year Ahead

In this report, Stratecast provides several views voiced by our analyst teams into the multiple dimensions of the communications marketplace, including those tied to: big data, business services, cloud, the connected home, consumer services, the operations & monetization functions, and secure…

Consumer Communication Services Tracker: Third Quarter 2016 (3Q16)

The Consumer Communication Services Tracker 3Q16 provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add(loss), projection, and market…

growth_consulting_frost_sullivan-3.pngFrost & Sullivan conducted a Connected Home market sizing study for a major Canadian retailer, with a focus on determining the likely demand for connected home services and enabling technology. The information provided was critical to the retailer's strategic positioning in this rapidly evolving market: enabling it to define its position in the consumer space with respect to the products it would deliver to the market for the next five years.

Key areas where Frost & Sullivan can provide value include the following:

  • New Product and Services Solutions: We can support your organization in developing or deploying new consumer communications products and services that deliver greater customer value.
  • Business Model Transformation: We can support you in transforming your business to address the challenges and opportunities of the industry's shift to the cloud.
  • Customer Analysis: We can help identify specific customer needs and pain points through detailed surveys and data analyses.
  • Branding and Positioning: Frost & Sullivan can support your organization through an integrated marketing platform to more effectively launch and promote new products, services or business models.
  • Statistical Analysis and Forecasting: We can assess growth opportunities and market potential in new/specific customer segments, geographies and product/service areas.

big_data-2.jpgFrost & Sullivan can deliver a bespoke workshop to your organisation to highlight the emerging Connected Consumer trends, and identify the impact to your organization. This is flexible around your needs, where we can attend your strategy day or workshop as an external expert keynote speaker, through to full facilitation of a workshop to ensure your delegates are fully engaged with opportunities and their relevance to their department. Full written follow-up insights and actionable strategies are provided thereafter. We have delivered such workshops for leading providers across the value chain (list available on request).

Frost & Sullivan conducted a Connected Home market sizing study for a major Canadian retailer, with a focus on determining the likely demand for connected home services and enabling technology. The information provided was critical to the retailer's strategic positioning in this rapidly evolving market: enabling it to define its position in the consumer space with respect to the products it would deliver to the market for the next five years.


Expertise Areas

Next Steps

Let us help you grow your revenues through a better understanding of the connected consumer space. Contact Perry Somers psomers@frost.com | P: 360.416.4982 | F: 775.310.7419 |