Frost & Sullivan's future vehicles systems and technologies group is the biggest group in the company in terms of both its resources and sales turnover. The team is structured across six key program areas, as shown below, each with a dedicated program manager and team of analysts who track the technology of their designated program area on a daily basis.
Over the years, the future vehicle systems and technologies group has made many predictions about technology uptake, leading to bold recommendations that have resulted in the team's uncanny record of getting nine out of ten of them right. In 1999, the team published its first vehicles telematics report and predicted the rise of the connected car, which is an industry Mega Trend today. In 2001, the team published a study asserting that X by wire technologies—especially electro hydraulic braking systems (EHB)—would not succeed. Although they faced resistance from clients who did not agree, the plugs on some of these brake by wire programmes were eventually pulled and uptake of the technology has since been slow due to the non-availability of a high voltage power net (though 42v is not gaining traction after almost a decade). Finally, one of the team’s best predictions was the growth of diesel in Europe back in 2000. They got the trend right, even if underestimating the potential the use of diesel stands at over fifty percent today.
Frost & Sullivan’s future vehicles systems and technologies group helps our customers, chiefly the vehicle manufacturers and the key Tier I and II suppliers, understand the groups. The team also helps our customers create an internal business case for investment into these technologies and understand customer uptake rates through our tried and tested methodology. One dimension comes from our consumer research team that translates technologies into benefits and runs surveys with customers to rate their wiliness to pay. These are then translated back for the OEMs to determine the appropriate technology or feature they should bring to market.
Meet the Team
Senior Partner, Head of Automotive & Transportation & Visionary Innovation Group
Anjan Hemanth Kumar
Frost & Sullivan's future vehicles systems and technologies group produces over 60 strategic studies every year. Each study banks over 500 hours of work from analysts whose research methods include interviewing all major industry stakeholders. The team has published over 500 studies in the last 10 years. The team also publishes strategic market insights, movers and shakers interviews with industry thought leaders and white papers. The research covers dynamic future vehicle systems and future technologies on a global basis.
The research team maintains strong relationships with the OEMs and suppliers and leverages the relationships through primary interviews with them to provide a holistic and unbiased opinion of what technologies and features will be embraced, when, and on which vehicles. The team conducts market, technology, customer, competitive, and comparative analysis of supplier and OEM strategies.
Over the last decade, the team has expanded it footprint to include analysis of both developed and emerging markets. The team has a strong presence now in all key markets around the world, which includes five offices each in India, the ASEAN region, and China; three offices in LATAM and the Middle East; and a growing presence in Africa. To support our clients in Japan, we now translate some of our key reports into Japanese and will soon offer the same service to our Chinese clients.
This study looks at the outcome of the 2018 Strategy which was introduced by the VW Group in 2010. It then analyzes the recent Strategy 2025 which was rolled out by the group. Key aspects of the new strategy are analyzed and their implications for the overall group and the individual brands are…
China owns the largest automotive market globally. The Chinese commercial truck market is expected to experience a positive growth at a compound annual growth rate (CAGR) of 3.1% during 2016 2025. This is a mature market which is highly concentrated and led by Foton, Dongfeng, JAC, FAW, and CNHTC in…
This study discusses the global electric vehicle (EV) market till 2025. The geographical scope includes North America, Europe, and Asia (China, Japan, and South Korea). EVs are gaining momentum and currently hold less than 1% of the total market share in passenger car segment. However, by 2025, over…
With dynamic automotive landscape and various powertrains in the mix, it is necessary for customers and other business in the ecosystem to align their strategy with the cost of ownership of the vehicle. The study is a dynamic model which can calculate TCO (Total cost of ownership) of a vehicle over…
This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies namely, electric vehicles (EVs) and full and mild hybrid vehicles.Full hybrid vehicles resounded…
The aim of the study is to measure and analyze the current levels of and the changes in familiarity, desirability, and willingness to pay for advanced truck technologies by US Class 6-8 fleet managers. The study focuses on actionable insights in terms of the purchase decisions of fleet managers,…
As the Chinese government seeks to improve the air quality and make China the global hub for cutting-edge electric vehicle technologies, the government is promoting new energy vehicles (battery and plug-in hybrid vehicles) through regulations and subsidies. In order to avoid penalties and take…
Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies. Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and…
This research service focuses on the various political and legislative measures that have been taken by the Indian Government to implement and adopt new green schemes and monitoring services. It provides an in-depth analysis of the various legislative measures taken by the current Union Government…
Waymo, the autonomous technology company under the Alphabet conglomerate, is at the forefront of developing autonomous driving software for cars. Vehicles powered by Waymo's software help Alphabet complete its ecosystem of connected devices by serving as a data collection node when users are on the…
Frost & Sullivan's future vehicles systems and technologies group has a strong team of consultants that works closely with clients in providing customised analysis and tailored recommendations. Every year the team works on over 150 consulting and advisory services projects across the industry value chain. Projects can range from a simple technology assessment or roadmap for an OEM or Tier I supplier to assisting a private equity company in completing a full due diligence on a supplier and their product portfolio. We do this through tailored and customised consulting work and strategy workshops. Projects typically involve several phases from discovery, informing, evaluating, analysing, developing and implementing a business plan or growth strategy. We use our research and industry experience coupled with defined tools and techniques, tailored and developed by Frost & Sullivan. We specialise in running growth workshops with our clients which help us bring key stakeholders of a company together to help address a common goal.
Frost & Sullivan’s future vehicles systems and technologies group can support your organisation in each of the following areas:
- Assess the potential of new and disruptive technologies to current product portfolio (such as supporting a world leading steering systems supplier to understand the implications their current hydraulic solution may experience from the risk of electric power steering)
- Provide new product and service solutions
- Develop a powertrain strategy on fuels, technologies and alternative powertrains
- Risk assessment and support plans to meet legislation on safety, emissions and identify opportunities for growth
- Assess best practices, for example, how to develop low cost innovations in the competitive automotive space
- Offer customer analysis: “voice of customer” assignments focusing on attitudes towards future technologies (this can include VOC with OEMs and suppliers)
- Support a client's new innovations into the industry through branding and positioning with an integrated marketing platform
- Funding and investment recommendations for new suppliers to get funding from VC arms or through the corporate venture arms of OEMs
- Support the development & impact of policies and setting realistic legislative targets (such as meeting the EPA in the United States on commercial vehicles and with the European union policymakers on safety)
- Determine competitive benchmarking to understand what competitors are doing and support in best practice assessment
Advisory services projects include the following:
- Support a Korean OEM to evaluate the European market for B-segment diesel engine and design their Gasoline and Powertrain portfolio and for Europe in B-segment
- Support a European OEM in developing a business case for developing hybrid powertrain
- Help a Japanese OEM understand European market requirement for drive line technologies—included market, competitive, as well as voice of customer analysis
- Develop a powertrain and technology strategy for meeting EPA regulations in the United States for an Asian OEM
- Create an advanced electric power steering systems technology portfolio by benchmarking competitors and understanding future OEMs needs by vehicle segment
- Understand Indian, Chinese, Korean, and Japanese OEM customer needs for turbo-charging systems for passenger cars, light and medium commercial vehicles, and off-highway vehicles to create a customer value package
- Determine advanced technology benchmarking and KPI analysis across German OEMs to support R&D programme of an Asian OEM
- Support a European OEM to develop its on-board and off-board diagnostic platform by benchmarking best practices across automotive, aerospace, and other industries
- Conduct strategic analysis of the gaseous fuels developments in the transportation market to identify the investment implications for a Tier I powertrain engineering group
- Analyze the Chinese market for electric parking brakes with a focus on technology breakdown and model strategy of key Chinese vehicle manufacturers
- Assess OEMs turbo-charging and intake manifolds sourcing strategy and detailed pricing analysis in China, India, and APAC for light duty applications
- Create a business case for 42v for a Japanese OEM
- Support an OEM with cost benefit analysis of a steer by wire system
Frost & Sullivan offers a range of workshop formats that can be fully customised to your specific needs. These include:
- Options Evaluation
- Mega trends
- War rooms
Frost & Sullivan can deliver a bespoke workshop to your organisation to highlight the potential impact of future technologies to your business, turning potential threats into potential opportunities. The unique and dynamic design of our workshops is designed to fit around your needs whether they be for current challenges facing your organisation, or medium and long term planning for your business in the next five to ten years.
Frost & Sullivan can organise, fully facilitate and present with a key note speaker a complete and comprehensive strategy day that will fully engage all attending delegates. The outcome will generate new ideas in a fast paced technology market, while aligning cross departmental delegates, gaining key stakeholder buy in and supporting the underlining goals of the organisation.
As part of the deliverables, Frost & Sullivan will ensure all ideas and strategies are captured, providing full written follow-up reports and actionable recommendations post workshop. We have delivered such workshops for many leading organisations across the value chain, including Toyota, Jaguar Land Rover, Proctor & Gamble, Fincantieri, Michelin, and many others.
We have been very impressed by Frost & Sullivan. The team showed deep knowledge and understanding of the automotive industry and the international business development environment, the focus of our company. They have literally read our minds and after recommending a strategy that leverages our capabilities to solve market needs, they delivered a business plan that perfectly brings our vision to concrete, clear goals and actions.
Frost & Sullivan has been supporting Nissan in editing Nissan's Electric Vehicle Newsletter. This is a Nissan internal electronic publication issued on a monthly basis. The newsletter summarises the most significant industry, market and political news from Europe on the whole EV ecosystem (vehicle, infrastructures, etc). Additionally, EV market statistical information are published. The information is sourced from European media which Frost & Sullivan are continuously screening, analysing and finally summarising adding their expert opinion. The newsletter is an important publication for Nissan. It keeps Nissan members, especially those located oversees informed on the latest and most important developments in Europe in the compressed and tailor made format. We have worked with Frost & Sullivan on numerous projects related to media screening and research. We prize their service quality and professionalism. The newsletter project is no exception. It has been running for a year now, work has been always delivered on time and to highest quality standards. We are looking forward to extending this project to the next years.
Strategic Fundamental Researcher for the Future Technologies, Nissan
Frost & Sullivan’s team helped us in considering current and future mobility trends, their impact to the UK, and future growth potential...Their detailed insight has been utilised by my team both internally and externally, and I would not hesitate in considering them for future mobility related assignments
IM, Rail & Marine, and Technology Strategy Board
Frost & Sullivan facilitated a Mega Trend, "macro to micro" workshop with the corporate strategy group of SMMT which comprises some of the most senior executives of vehicle manufacturers suppliers in UK. The feedback from all participants was terrific and they were particularly impressed by both the scope and depth of Frost & Sullivan's knowledge. We will be working with Frost & Sullivan further to implement some of the new initiatives identified.
Frost & Sullivan’s team were a pleasure to work with and exceeded the already high expectations we had for this project. It’s very refreshing to work with a high group that not only 'get' your business model but are able to challenge intelligently and help crystallise your thinking...we wouldn’t hesitate to use them again
Frost & Sullivan's unrivalled research, consulting, and network positions Frost & Sullivan as a leading authority on Mobility, able to support on you on several assignments.
The five key groups within this program area are:
Focus on future fuels (hydrogen, bio-fuels), Powertrain types (hybrids, electric) current and future technologies. Evaluating the Impact of legislation, CO2 or EPS regulations and predicting which Powertrain configurations OEMs might have in the future.
Focus on interior modules/systems, seating, cockpit, mood lightings well as some hot topics such as the digitisation of the instrument panel and HMI/GUI solutions such as touchscreens, 2D and 3D gestures.
Focus on exterior modules/systems, exterior lighting such as laser and courtesy lights, repair and recycling solutions, as well as some hot topics such as the use of exotic materials in the body in white.
Chassis, safety, and ADAS
Broad spectrum of key topics including; suspension, braking, drivelines, both active & passive safety and advanced driver assistance systems (ADAS). We work to determine OEM strategies, supplier profiling and technology roadmaps as well as the creating of new business models.
We bring together the latest insights from both the passenger vehicle and commercial vehicle industries within this sector and beyond. Electronics found within and interacting with the vehicle environment is no longer isolated to the automotive option list. Wearable technology and connectivity to the environment such as the smart homes is on the rise.
Connected car (vehicle telematics) and autonomous vehicles
Whilst we have varied teams within this area. We have a strong focus on the impact on future vehicle systems, new business models and strategies as a result of connected (V2X) and autonomous vehicles.