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Channel Development

Marketers are faced with an ever-changing channel landscape coupled with increasing demands from the channel to reduce cost and improve service. With these pressures, organizations must be alert for opportunities to improve their margins and their channel efficiencies.

Frost & Sullivan is constantly monitoring channels across verticals as diverse as bricks and mortar retail and resellers. Whether it is category management opportunities, point-of-purchase communication development, or sales force effectiveness, Frost & Sullivan can provide a customized solution to meet your needs.

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