Strike up a conversation with a group of leading marketers and you’ll know instantly that account based marketing (ABM) is one of the hottest marketing initiatives of 2017. At this July eBroadcast, the team at Frost & Sullivan’s Brand and Demand Solutions practice is going to cut through the noise to bring you a tactical discussion around starting, implementing and growing an account based marketing program.
We’ve rounded up some of the earliest adopters of ABM to share:
- What marketing initiatives to include (and to kick to the curb) in your integrated ABM program
- How to leverage research (don’t forget about research!) on your key accounts
- When it’s time to hire a dedicated ABM practitioner—and what that role looks like
- Examples of on-point content campaigns from successful ABM programs
Secure your spot today and join hundreds of other B2B marketing leaders at this Thursday, July 13 webinar.