The Revolution of Marketing and Leadership's Role
Join us at Strategic Marketing: A Frost & Sullivan Executive MindXchange and discover how marketing executives can maximize profitability by owning the growth agenda, mapping the customer journey and driving a transformational account- based marketing strategy.
An Executive MindXchange is like no other event. Roll up your sleeves and engage with like-minded, marketing executives in a collaborative and thought provoking atmosphere, where you’ll discover the answers and insight to fuel professional growth and unprecedented return. For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com
Who Attends the Strategic Marketing Executive MindXchange?
Chief Marketing Officers, Chief Growth Officers, Vice Presidents and Directors responsible for:
- Business Development
- Digital Transformation
- Client Development
- Customer Experience and Loyalty
- Customer Insight
- Global Marketing
- Market Development
- Market Strategy
- Strategic Planning
Why Should You Attend?
TAKE CONTROL OF YOUR FUTURE
Recent research has revealed that Chief Marketing Officers are most accountable and first on the chopping block if top-line revenue targets are missed. Never has there been a better time for marketing executives to reposition themselves by taking control of the growth agenda. Either step up and get a seat at the table or get left behind.
ALIGN WITH YOUR BUSINESS STRATEGY
In an age of digital disruption and empowered customers, marketing has truly become a strategic discipline. Strategic marketers and executives harness customer data to increase market knowledge, clarify opportunities, isolate key segments and develop a strategic roadmap to drive substantial growth.
CREATE A CUSTOMER CENTRIC ORGANIZATION
The difference between successful companies and those who fail, or fail to grow, is how they ensure long-term customer loyalty and sustainable competitive advantage. To become truly customer centric requires a highly collaborative effort of all functions within a company along with every employee becoming a customer champion. As a marketer, you must be at the forefront of representing the customer in your strategic marketing plans.
TECHNOLOGY AND SKILLS ARE EVOLVING
Because of changing technology everyone needs to have their skills honed, especially your employees. The future workforce must be data driven and technology savvy. Do you have enough talent in house? Strategically thinking, the big question is do you train your in-house workforce on the latest technology or source from other areas? Risk vs reward.
BECOME A STRATEGIC ASSET TO SALES
When sales are down "it’s always marketing's fault," this is unacceptable. How do you tip the scales in your favor? What does marketing need to do to be viewed as a strategic asset in sale's eyes? Strategic marketing does not equal sales, but it is up to you to target the best opportunities. How will you deliver on this growth factor?
DEVELOP A COMPREHENSIVE NETWORK
Spend time establishing meaningful relationships, sharing knowledge and exchanging insight and best practices with fellow executives across a wide variety of industries. The Executive MindXchange provides unique social activities, events and collaboration you can’t experience any place else.