Menu


The Revolution of Marketing and Leadership's Role

Join us at Strategic Marketing: A Frost & Sullivan Executive MindXchange and discover how marketing executives can maximize profitability by owning the growth agenda, mapping the customer journey and driving a transformational account- based marketing strategy.

An Executive MindXchange is like no other event. Roll up your sleeves and engage with like-minded, marketing executives in a collaborative and thought provoking atmosphere, where you’ll discover the answers and insight to fuel professional growth and unprecedented return. For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com


Who Attends the Strategic Marketing Executive MindXchange?

Chief Marketing Officers, Chief Growth Officers, Vice Presidents and Directors responsible for:
  • Branding
  • Business Development
  • Digital Transformation
  • Client Development
  • Customer Experience and Loyalty
  • Customer Insight
  • Global Marketing
  • Market Development
  • Market Strategy
  • Strategic Planning
 

Why Should You Attend?

TAKE CONTROL OF YOUR FUTURE

A1.jpgRecent research has revealed that Chief Marketing Officers are most accountable and first on the chopping block if top-line revenue targets are missed. Never has there been a better time for marketing executives to reposition themselves by taking control of the growth agenda. Either step up and get a seat at the table or get left behind.

ALIGN WITH YOUR BUSINESS STRATEGY

b1.jpgIn an age of digital disruption and empowered customers, marketing has truly become a strategic discipline. Strategic marketers and executives harness customer data to increase market knowledge, clarify opportunities, isolate key segments and develop a strategic roadmap to drive substantial growth.

CREATE A CUSTOMER CENTRIC ORGANIZATION

c1.jpgThe difference between successful companies and those who fail, or fail to grow, is how they ensure long-term customer loyalty and sustainable competitive advantage. To become truly customer centric requires a highly collaborative effort of all functions within a company along with every employee becoming a customer champion. As a marketer, you must be at the forefront of representing the customer in your strategic marketing plans.

TECHNOLOGY AND SKILLS ARE EVOLVING

dmar_1.jpgBecause of changing technology everyone needs to have their skills honed, especially your employees. The future workforce must be data driven and technology savvy. Do you have enough talent in house? Strategically thinking, the big question is do you train your in-house workforce on the latest technology or source from other areas? Risk vs reward.

BECOME A STRATEGIC ASSET TO SALES

e1.jpgWhen sales are down "it’s always marketing's fault," this is unacceptable. How do you tip the scales in your favor? What does marketing need to do to be viewed as a strategic asset in sale's eyes? Strategic marketing does not equal sales, but it is up to you to target the best opportunities. How will you deliver on this growth factor?

DEVELOP A COMPREHENSIVE NETWORK

dmar_2.jpgSpend time establishing meaningful relationships, sharing knowledge and exchanging insight and best practices with fellow executives across a wide variety of industries. The Executive MindXchange provides unique social activities, events and collaboration you can’t experience any place else.

 
 
 

Agenda Highlights

The 2018 Program Schedule will be released within the coming months.

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com

2017 Keynotes Featured:

Keynote: Own the Growth Agenda and You Own the Future

Allison-Cerra.jpgAllison Cerra
Senior Vice President & Chief Marketing Officer
McAfee

 

INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael-Cooper.jpgMichael Cooper
Founder
Innovators & Influencers

 

Capstone Keynote: The Pulse on Economic Growth – Focus on Market Fundamentals

DeCastro.jpgDaniel De Castro
Senior Economist, Marketing, Innovation and Planning
Southern Company


Interactive Collaboration Zones

Roundtables - Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Zone 1. Unleashing the Power of Brands After M&As and Other Significant Company Shifts
Zone 2. Machine Learning Meets Marketing - Advanced Predictive Customer Analytics to Increase


ThinkTanks - ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Choose one of the following zones:

Zone 1. Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies
Zone 2. Future Forward: Mapping the Customer Journey


Case Histories - Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.

Zone 1. Growth Globalization Strategy
Zone 2. Developing Customer and Employee Brand Ambassadors 


Case Studies and Executive Insights

Frost and Sullivan Insight Seizing Voice of the Customer to Ignite Strategic Growth

CMO Challenge - Embracing a New Leadership Mandate

Change Agent - Driving a Transformational Account Based Marketing Strategy

Innovation Insight - Enabling the Product to Solution Based Business Model Transformation

Leadership Lab - Neuro-managment: Understanding Corporate and Marketing Mindsets


Expert Panels

Boardroom Brain Trust - Aligning Corporate Growth Objectives with Strategic Marketing Priorities

Ask the Experts! Panel Discussion - How to Effectively Communicate the Strategic Marketing Plan


Solutions Wheel

Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading solution providers – both intense and fulfilling


1:1 Meetings

These 20-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses


Networking

Nashville Taste & Tour - Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


Country Music Hall of Fame Networking Tour - Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and June Carter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.


Participant Meet 'n' Greet - This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Networking Reception and Event Kickoff - Welcome to Nashville! Meet your fellow peers for some cocktails and conversations, take in the scenery and breathe in the fresh mountain air! Cheers to a perfect start of what is sure to be a unique event!


Early Risers Walk/Run - Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking.


Early Morning Yoga - Calling all yogis! Get energized while building strength and flexibility with us. This upbeat, creative yoga practice will link breath and movement to keep you present and centered. We’ll utilize Sun Salutations, strength building and connected movements to help you face the day with a courageous spirit.


Four Truths and a Lie Networking Reception - Enjoy playing detective, while deciphering the truths from the lies! Guess correctly and you will be entered to win a fantastic prize.


Groove Around Nashville - Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting!


 


pdf-icon_24x24.pngDownload the Full Brochure

Digital Marketing-Chronicles.jpgExecutive MindXchange Chronicles

Get ready for the Strategic Marketing Priorities: A Frost & Sullivan Executive MindXchange. Secure your copy of the Executive MindXchange Chronicles, which include key take aways and action items from all of the sessions. You'll have the option to add the Chronicles during your registration at a discount.
Click HERE for More Details

Contact Us

+1-877-463-7678
events.us@frost.com

Need More Information?

* Indicates mandatory fields
First Name:*
Last Name:*
Job Title:*
Company Name:*
Business Email:*
Business Phone:*
This inquiry is regarding:*

 
 
 
 
 
 
 
 
 
 
 

This site uses cookies. Cookies are used to track visitors to Frost.com so we can better understand which portions of our site best serve you. This data will be used for the following purposes: Completion and support of the current activity and Web site and system administration. This data will be used only by Frost & Sullivan.