Online business-to-business (B2B) eCommerce is at a retraction point. The B2B market will outgrow the business-to-consumer (B2C) market by 2025, marking the beginning of an important transformation for B2B. The focus area for B2B vendors has shifted from procurement tools and electronic data interchange (EDI) to hypermarkets and an omni-channel presence, thereby creating a unique and personalized service experience. B2B growth strategies will include investing aggressively in born-in-the-cloud platforms that are increasingly selling speed, scale, and simplicity. The value proposition of B2B models (one-to-many and many-to-many) will depend on the impact of mobility and the role of digital channels. In the one-to-many model, businesses will start their own independent B2B markets, focusing on migrating specific services, such as aftermarket, and offering a wide range of services on the platform and intelligent buy-sell-order matching. Moreover, B2B will see growth opportunities through the integration with hyper markets, flexible fulfillment, and product customization as a benchmark to delivering a unique buying experience. Evolving with the market’s changing needs is important to ensure the business survives and thrives.
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