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Agenda

The 2018 Program Schedule will be released within the coming months.

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com

pdficon_16x16.gifDOWNLOAD THE FULL AGENDA


Choose Between Three Different Collaboration Zones

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Choose one of the following zones:

Zone 1. Harnessing Omni Channel Marketing Opportunities
Zone 2. Conquering Content Marketing
Zone 3. Smart Digital Marketing Analytics


Sunday, July 15, 2018 - Arrival Day
6:00 PM Suggested Arrival Time

Arrive Sunday to participate in Monday’s Networking Activities.

Monday, July 16, 2018 - Networking Day

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00 AM

tshirt.pngNashville Taste & Tour


Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


tshirt.pngCountry Music Hall of Fame Networking Tour


Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and June Carter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.

3:00 PM Sponsor Workshop
4:30 PM Sponsor Registration & Orientation Reception
5:30 PM Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.
6:15 PM Participant Meet ‘n’ Greet

This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00 PM

fullshirt.jpgWelcome to Nashville! Networking Reception and Event Kickoff

Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event.

Hosted by:

Centerline-Digital--Logo.jpg


Tuesday, July 17, 2018 - General Session & Exhibition
8:00 AM fullshirt.jpgRegistration, Continental Breakfast, and Exhibition
8:45 AM Welcome and KEYNOTE

The Art of Disruption: Own Digital Marketing and You Own the Future
9:40 AM SUCCESS STORY

Agile Marketing: Listen – Respond – Adapt
10:20 AM

Networking, Refreshment, and Exhibition Break

Featured Demonstration Hosted by : 

10:50 AM Collaboration Zones – Roundtables

Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Choose one of the following zones

Zone 1: Omni-channel Customer Experience in a Digital World
Zone 2: Aligning Content Strategy with Business Outcomes
Zone 3: Savvy Account Based Marketing
12:00 PM Session to Session Travel Time
12:05 PM Concurrent Sessions

Choose one of the following concurrent sessions

Interactive – Solutions Wheel

Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

(OR)

FROST & SULLIVAN VISIONARY INSIGHT

Transform or Perish – It’s Your Choice: The Future of Marketing

1:00 PM

Food for Thought Networking Luncheon

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.

Hosted by:

2:05 PM Session to Session Travel Time
2:10 PM Concurrent Collaboration Zones – ThinkTanks

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Choose one of the following zones

Zone 1:
Video Marketing & Monetization
Zone 2:
 Marketing as Market Research: Creating Personalized and Engaging Content
Zone 3: SEM and SEO Optimization for Increased Conversion
3:20 PM

Networking, Refreshment, and Exhibition Break

Hosted by:

3:50 PM ASK THE EXPERTS! Panel Discussion

Align Sales & Marketing to Catapult Revenue
4:30 PM INTERACTIVE COACHING SESSION  

Meet Neuro-Management: How to Work Effectively with the Brains Around You
5:30 PM INTERACTIVE COACHING SESSION Concludes
5:30 PM Four Truths and a Lie Networking Reception
6:45 PM tshirt.pngGroove Around Nashville


Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting!

Wednesday, July 18, 2018 – General Session & Exhibition
6:15 AM shoe.pngEarly Risers Run/Walk

Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking.
6:30 AM Early Morning Yoga

Calling all yogis! Get energized while building strength and flexibility with us. This upbeat, creative yoga practice will link breath and movement to keep you present and centered. We’ll utilize Sun Salutations, strength building and connected movements to help you face the day with a courageous spirit.
8:00 AM tshirt.jpgContinental Breakfast and Exhibition
8:45 AM Ice Breaker and KEYNOTE

Lucky Seven: Seven Lessons Learned From the Transformation Trenches
9:30 AM

EXECUTIVE INSIGHT

Making the Business Case for Investing in Digital Marketing Technology

10:00 AM

Networking, Refreshment, and Exhibition Break

Featured Demonstration Hosted by:

10:30 AM

SUCCESS STORY

Lessons From the Field: How Sports Can Help Your Marketing Automation Succeed

11:00 AM Session to Session Travel Time
11:05 AM CONCURRENT SESSIONS

BRIEFING SESSIONS

These 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

(OR)

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, business model and job function for hosted conversation on shared dynamics.

- Healthcare, Pharmaceutical & Biotech
- Information & Communication Technologies
- Industrial & Manufacturing
- Financial Services
- B2C
- Women in Leadership
- Global Marketers
- Chief Marketing Officers

12:05 PM

Food for Thought Networking Luncheon

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.

1:05 PM Session to Session Travel Time
1:10 PM

Concurrent Collaboration Zones - Case Histories

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants

Choose one of the following concurrent sessions:

Zone 1. Expanding and Managing your Social Presence
Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

2:10 PM Session to Session Travel Time
2:15 PM

ASK THE EXPERTS! Panel Discussion

Critical Skills for a Modern Marketing Organization

3:00 PM Networking, Refreshment, and Exhibition Break
3:30 PM
SUCCESS STORY
VR & AR: Innovations and the Effective Use of Experiential Product
4:00 PM CAPTSTONE KEYNOTE

How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches
4:45 PM CONTENT FOR THE 18th ANNUAL DIGITAL MARKETING EXECUTIVE MINDXCHANGE CONCLUDES

Contact Us

+1-877-463-7678
events.us@frost.com

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