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It is absolutely imperative that you transform from utilizing traditional marketing practices to embracing new and vibrant strategies and tactics that are the hallmark of a truly progressive marketing organization. We live and do business in a digital age. This ushers in an incredible opportunity for marketing to energize innovation within the organization by investing in a digital marketing strategy to transform customer engagement and digital marketing operations. Digital has changed the game; web, social, mobile, analytics, content marketing, and personalization are disrupting your business and raising the bar for marketing. Your challenge is to be insight driven, customer- centric, and a valued revenue driver in the organization..

This is the heart of 18th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange - Mastering Digital Capabilities to Deliver Meaningful & Measurable Outcomes. It is where sparks fly among the best marketing minds from North American B2B companies. READ MORE...

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com.


Agenda Highlights

Featured Keynotes

Keynote: Own Digital Marketing and You Own the Future


Keynote: Transform or Die! Reinventing Marketing as Center of Excellence


 Capstone Keynote


Keynote: Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael-Cooper.jpgMichael Cooper
Founder
Innovators & Influencers


Interactive Collaboration Zones

Roundtables - Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Zone 1. Omni-channel Customer Experience in a Digital World
Zone 2. Aligning Content Strategy with Business Outcomes
Zone 3. Savvy Account Based Marketing


ThinkTanks - ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Zone 1. Video Marketing & Monetization 
Zone 2. Creating Personalized and Engaging Content
Zone 3. SEM and SEO Optimization for Increased Conversion


Case Histories - Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.

Zone 1. Best Practices for Social Selling
Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing 


Case Studies & Executive Insights

SUCCESS STORY - Agile Marketing: Listen – Respond – Adapt

INTERACTIVE COACHING SESSION - Meet Neuro-Management: How to Work Effectively with the Brains Around You

EXECUTIVE INSIGHTS - Making the Business Case for Investing in Digital Marketing Technology

SUCCESS STORY - Optimizing Marketing Automation

SUCCESS STORY - AR/VR/AI: Innovations in Experiential Marketing


Expert Panels

ASK THE EXPERTS! Panel Discussion - Align Sales & Marketing to Catapult Revenue

ASK THE EXPERTS! Panel Discussion - Critical Skills for a Modern Marketing Organization


Networking

Nashville Taste & Tour - Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


Country Music Hall of Fame Networking Tour - Take a personally guided tour of Historic RCA Studio B take in all the music legends the museum has to offer. You may find yourself humming some familiar tunes when you're through! Cap off the day with lunch and line-dancing at the world famous Wildhorse Saloon


Participant Meet 'n' Greet - This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Networking Reception and Event Kickoff - Welcome to Nashville! Meet your fellow peers for some cocktails and conversations, take in the scenery and breathe in the fresh mountain air! Cheers to a perfect start of what is sure to be a unique event!


Early Risers Walk/Run - Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking.


Groove Around Nashville -Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting!


 


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Digital Marketing-Chronicles.jpgExecutive MindXchange Chronicles

Get ready for the 18th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange. Secure your copy of the Executive MindXchange Chronicles, which include key take aways and action items from all of the sessions. You'll have the option to add the Chronicles during your registration at a discount.
Click HERE for More Details

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+1-877-463-7678
events.us@frost.com

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