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In Pursuit of a Complete Reinvention of Marketing

The 19th Annual Marketing Impact: A Frost & Sullivan Executive MindXchange delivers senior marketing leaders a professional network, unbiased insights, actionable techniques and the tools necessary to achieve transformational growth and return.

An Executive MindXchange is like no other event. Roll up your sleeves and engage with like-minded, cross industry marketing leaders in a collaborative and thought provoking atmosphere, where you’ll discover the answers and strategies to your biggest marketing challenges. Attend and discover how you can master content marketing, social media, personalization and analytics to raise the bar in digital marketing.

Who Attends the Marketing Impact Executive MindXchange?

  • Vice Presidents of Marketing
  • Directors of Marketing
  • Senior Marketing Managers
  • Product Marketing Managers

Why Should You Attend?

dmar_1.jpgALIGN WITH YOUR CORPORATE BUSINESS STRATEGY:
In an age of newer technology and empowered customers, marketing has truly become a strategic discipline. You must harness your knowledge of markets and customers to determine what new key areas to compete in, what segments to target, and what strategies to adopt in order to drive substantial growth.

dmar_4.jpgIF YOU DON'T KEEP UP YOU'LL GET LEFT BEHIND:
Digital evolution happens so rapidly that it is imperative that you and your company stay current with the latest technology. From SEO to Content Marketing, we’ve seen the exponential growth of digital marketing and ignore this evolution at your peril.

dmar_2.jpgADOPT A CUSTOMER CENTERED APPROACH TO EVERYTHING
We live in the age of the customer and with today's technology; they can either make you or break you. It is imperative to adopt a customer experience and a customer centric everything approach to ensure your company’s growth and survival.

dmar_5.jpgTECHNOLOGY AND SKILLS ARE EVOLVING
Because of changing technology everyone needs to have their skills honed, especially your employees. The future workforce must be data driven and technology savvy. Do you have enough talent in house? Strategically thinking, the big question is do you train your in house workforce on the latest technology or source from other areas? Risk vs reward...

dmar_3.jpgMATURE AND EVOLVE YOUR CONTENT MARKETING PROGRAMS:
Content marketing is a mainstay of any digital marketing strategy. Documenting this strategy and diversifying to include a broader mix of video, interactive, podcasts.

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at

Matthew.McSweegan@frost.com.


Agenda Highlights

 2017 Keynotes:


Keynote: The Art of Disruption: Own Digital Marketing and You Own the Future

Doyle Buehler.jpgDoyle Buehler
Senior Smarty Pants
The Digital Delusion


Keynote: Lucky Seven: Seven Lessons Learned From the Transformation Trenches

RolloH.jpgHolly Rollo
Senior Vice President, Chief Marketing Officer
RSA


Keynote: Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael-Cooper.jpgMichael Cooper
Founder
Innovators & Influencers


Capstone Keynote: How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches

Moody.jpgChris Moody
Content Marketing Lead
GE Digital


Interactive Collaboration Zones

Roundtables - Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Zone 1. Omni-channel Customer Experience in a Digital World
Zone 2. Aligning Content Strategy with Business Outcomes
Zone 3. Savvy Account Based Marketing


ThinkTanks - ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Zone 1. Video Marketing & Monetization 
Zone 2. Marketing as Market Research: Creating Personalized and Engaging Content
Zone 3. SEM and SEO Optimization for Increased Conversion


Case Histories - Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.

Zone 1. Expanding and Managing your Social Presence
Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing 


Case Studies & Executive Insights

SUCCESS STORY - Agile Marketing: Listen – Respond – Adapt

INTERACTIVE COACHING SESSION - Meet Neuro-Management: How to Work Effectively with the Brains Around You

EXECUTIVE INSIGHTS - Making the Business Case for Investing in Digital Marketing Technology

SUCCESS STORY - Optimizing Marketing Automation

SUCCESS STORY - VR & AR: Innovations and the Effective Use of Experiential Product


Expert Panels

ASK THE EXPERTS! Panel Discussion - Align Sales & Marketing to Catapult Revenue

ASK THE EXPERTS! Panel Discussion - Critical Skills for a Modern Marketing Organization


Networking

Nashville Taste & Tour - Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


Country Music Hall of Fame Networking Tour - Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and June Carter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.


Participant Meet 'n' Greet - This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Networking Reception and Event Kickoff - Welcome to Nashville! Meet your fellow peers for some cocktails and conversations, take in the scenery and breathe in the fresh mountain air! Cheers to a perfect start of what is sure to be a unique event!


Early Risers Walk/Run - Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking.


Early Morning Yoga - Calling all yogis! Get energized while building strength and flexibility with us. This upbeat, creative yoga practice will link breath and movement to keep you present and centered. We’ll utilize Sun Salutations, strength building and connected movements to help you face the day with a courageous spirit. 


Four Truths and a Lie Networking Reception - Enjoy playing detective, while deciphering the truths from the lies! Guess correctly and you will be entered to win a fantastic prize.


Groove Around NashvilleTake networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting!


 


pdf-icon_24x24.pngDownload the Full Brochure

Digital Marketing-Chronicles.jpgExecutive MindXchange Chronicles

Get ready for the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange. Secure your copy of the Executive MindXchange Chronicles, which include key take aways and action items from all of the sessions. You'll have the option to add the Chronicles during your registration at a discount.
Click HERE for More Details

Contact Us

+1-877-463-7678
events.us@frost.com

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