In Pursuit of a Complete Reinvention of Marketing
The 19th Annual Marketing Impact: A Frost & Sullivan Executive MindXchange delivers senior marketing leaders a professional network, unbiased insights, actionable techniques and the tools necessary to achieve transformational growth and return.
An Executive MindXchange is like no other event. Roll up your sleeves and engage with like-minded, cross industry marketing leaders in a collaborative and thought provoking atmosphere, where you’ll discover the answers and strategies to your biggest marketing challenges. Attend and discover how you can master content marketing, social media, personalization and analytics to raise the bar in digital marketing.
Who Attends the Marketing Impact Executive MindXchange?
- Vice Presidents of Marketing
- Directors of Marketing
- Senior Marketing Managers
- Product Marketing Managers
Why Should You Attend?
ALIGN WITH YOUR CORPORATE BUSINESS STRATEGY:
In an age of newer technology and empowered customers, marketing has truly become a strategic discipline. You must harness your knowledge of markets and customers to determine what new key areas to compete in, what segments to target, and what strategies to adopt in order to drive substantial growth.
IF YOU DON'T KEEP UP YOU'LL GET LEFT BEHIND:
Digital evolution happens so rapidly that it is imperative that you and your company stay current with the latest technology. From SEO to Content Marketing, we’ve seen the exponential growth of digital marketing and ignore this evolution at your peril.
ADOPT A CUSTOMER CENTERED APPROACH TO EVERYTHING
We live in the age of the customer and with today's technology; they can either make you or break you. It is imperative to adopt a customer experience and a customer centric everything approach to ensure your company’s growth and survival.
TECHNOLOGY AND SKILLS ARE EVOLVING
Because of changing technology everyone needs to have their skills honed, especially your employees. The future workforce must be data driven and technology savvy. Do you have enough talent in house? Strategically thinking, the big question is do you train your in house workforce on the latest technology or source from other areas? Risk vs reward...
MATURE AND EVOLVE YOUR CONTENT MARKETING PROGRAMS:
Content marketing is a mainstay of any digital marketing strategy. Documenting this strategy and diversifying to include a broader mix of video, interactive, podcasts.