eBroadcast Agenda

Strike up a conversation with a group of leading marketers and you'll know instantly Account Based Marketing (ABM) is one of the hottest marketing initiatives of 2017. In this eBroadcast [webinar], the team at Frost & Sullivan's Brand and Demand Solutions practice cuts through the noise to bring you a tactical discussion around starting, implementing and growing an account based marketing program.

Click here to register

We've rounded up some of the earliest adopters of ABM to share:

  • How to leverage research (don't forget about research!) on your key accounts
  • What marketing initiatives to include (and to kick to the curb) in your integrated ABM program
  • When it's time to hire a dedicated ABM practitioner—and what that role looks like
  • Examples of on-point content campaigns from successful ABM programs

Click here to register, listen in on the experiences of others, participate in a live Q&A, and walk away with actionable strategies for your own organization.

Click Here to Register

Featured Industry Speakers:


nicole_coons.jpgNicole Coons, Moderator
Marketing Vanguard
Frost & Sullivan

Ernie-Lewis.jpgErnie Lewis
Global Lead, Life-cycle Marketing
Verizon Enterprise Solutions

Matt_Full.jpgMatt Preschern
EVP - Chief Marketing Officer
HCL Technologies

Raianne-Reiss.jpgRaianne Reiss
Director, Americas Field Marketing
Juniper Networks

Jeffrey-Gangemi.jpgJeffrey Gangemi
Director of Marketing and Communications
TELUS International


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As our appreciation to you joining us, all registrants will be eligible to receive a $250 credit voucher* toward any one of our upcoming Executive MindXchange events.

$250 Credit Voucher must be redeemed and allocated no later than December 31, 2017.

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