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Brand and Demand

Account Based Marketing: 2017’s Next Big Thing Is Here

by Frost & Sullivan | Jun 1, 2017 | Brand and Demand, Frost Perspectives

Strike up a conversation with a group of leading marketers and you’ll know instantly that account based marketing (ABM) is one of the hottest marketing initiatives of 2017. At this July eBroadcast, the team at Frost & Sullivan’s Brand and Demand... Read more

Content de Mayo

by Frost & Sullivan | May 5, 2017 | Brand and Demand, Frost Perspectives

Before you break into that tequila, celebrate Cinco de Mayo with some Content de Mayo from your amigos at Frost & Sullivan’s Brand and Demand Solutions. Our recent eBroadcast, Stop, Drop & Distribute: A Content Marketing Action Plan, is now available... Read more

Savvy Marketers’ Secrets Revealed: How to Drive Event Sponsorship Return

by Frost & Sullivan | Mar 22, 2017 | Brand and Demand, Frost Perspectives

Last Tuesday, the team at Frost & Sullivan’s Brand and Demand Solutions practice presented our first eBroadcast (webinar) of 2017, Savvy Marketers’ Secrets Revealed: How to Drive Event Sponsorship Return. With a panel of B2B event marketing leaders,... Read more