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Multi Channel Marketing (MCM) – A Digital Perspective

Multi Channel Marketing (MCM) refers to the practice of interacting with customers using a combination of indirect and direct digital communication. Traditional marketing platforms such as sales rep visits, meetings, print, live events/education, and trad…
Why Is Multi Channel Marketing Important for Healthcare Companies? Multi Channel Marketing (MCM) refers to the practice of interacting with customers using a combination of… https://ww2.frost.com/frost-perspectives/multi-channel-marketing-mcm-digital-perspective/