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It has become clear to Frost & Sullivan that there are two clear pathways to success in the SIP trunking services market: be really good at deploying services when and where the customer wants it, and a make a commitment to constantly innovating IP-based voice services. Verizon has done both to great effect, constantly earning market share leadership and product strategy leadership accolades for its IP trunking services.

Constant Innovation. Frost & Sullivan believes that innovation remains Verizon’s greatest strength in the Voice over Internet Protocol (VoIP) access and SIP trunking services market. Since the launch of its IP-based services over 15 years ago, Verizon has continually pushed the envelope, leading the market with a continuous stream of new features and capabilities. Since the provider launched IP-based trunking services, it has been either first to market or an early market entrant with many of the features and capabilities businesses now take for granted. This includes distributed trunking between corporate locations with Burstable Enterprise Shared Trunks (BEST), bursting capabilities during peak calling with BEST+, enterprise-level concurrent calls and Wireless Connected VoIP, and VoIP IP Enterprise Routing (VIPER) VIPER on-net routing.

Rather than resting on its laurels and its already sizable installed base, Verizon’s growth strategy properly centers on nearly continuous enhancements of its IP trunking suite of voice services. By offering a diverse range of foundational offerings, as well as an increasing number of value-added service options, Verizon enriches VoIP access and SIP trunking services for its established customers while attracting new customers. Today, Verizon VoIP access and SIP trunking service offerings remain on the cutting edge of features and functionality. Other competitors still only offer a subset of Verizon’s SIP capabilities, often months or years behind the market share leader with respect to innovation.

Service Delivery. Verizon is one of few service providers in North America with a full line of wireless, wireline, and IP-based services and networks for both businesses and consumers. The company has consistently used its resources to great effect. While a number of Verizon competitors are unable or unwilling to link their wired and wireless networks, Verizon strives to create synergies across all of its networks by appropriately positioning all of its services as a unified set of resources that can meet exact business requirements. Customers may engage with Verizon initially for data access services, and in the process, migrate their traditional telecommunications services to Verizon SIP trunking or hosted IP services. Alternatively, existing voice customers migrating to a next-generation VoIP trunking or hosted service will quickly see the value of unifying their voice and data services on a single IP-based network.

Equally important, Verizon is pushing the bounds of where it can deliver its VoIP access and SIP trunking services while delivering a high-quality VoIP connection both on and off its global network. In addition to its traditional dedicated MPLS or wired access links, Verizon offers SIP trunking services across its wireless LTE network, its fiber optic broadband Fios network for home and small business users, SD-WAN, and third-party broadband access.

To accelerate deployments and ease the investment costs of SIP trunking migrations, Verizon’s network services team now offers session border controllers as a service (SBCaaS). With SBCaaS, Verizon customers can leverage Ribbon SBCs deployed in Verizon data centers rather than on their own premises. With expert teams skilled in the Ribbon products, Verizon SBCaaS combined with IP trunking delivers a streamlined and integrated SIP trunking deployment experience for customers of any size or scale.

A solid global network and Verizon’s ability to quickly and effectively deploy its innovative VoIP services across it sets Verizon apart from its competitors, and businesses have responded. It is not surprising that more than 6,000 customers have trusted over 80,000 sites and more than 8 million telephone numbers to Verizon.

Frost & Sullivan believes that Verizon clearly stands out among its other competitors in the VoIP access and SIP trunking services market in the breadth and depth of its VoIP services, as well as the capacity to deliver these services in a way that best meets customers’ unique requirements. Verizon’s enviable share in the VoIP access and SIP trunking services market has been earned through a solid commitment to IP-based communications services. Verizon diversifies its SIP trunking services to fit a wide range of businesses and can deliver these essential communications services in ways that best fit its customers’ needs.

About Michael Brandenburg

AvatarMichael Brandenburg is an industry analyst with Frost & Sullivan, covering infrastructure and unified communications and collaboration as part of the information and communications technologies group. Prior to Frost & Sullivan, Michael covered the enterprise networking space in editorial roles at TechTarget and Network Computing, and as an enterprise networking analyst for the competitive analysis firm Current Analysis. Michael's early technology background includes over 15 years of technology experience, serving in developer, system administrator and IT management roles.

About Michael Brandenburg

Avatar

Michael Brandenburg is an industry analyst with Frost & Sullivan, covering infrastructure and unified communications and collaboration as part of the information and communications technologies group. Prior to Frost & Sullivan, Michael covered the enterprise networking space in editorial roles at TechTarget and Network Computing, and as an enterprise networking analyst for the competitive analysis firm Current Analysis. Michael's early technology background includes over 15 years of technology experience, serving in developer, system administrator and IT management roles.

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