Based in London, Alexander Michael heads up Frost & Sullivan’s Digital Transformation consulting business in Europe. He has been with Frost & Sullivan for 11 years and holds a Master’s Degree in European Management from ESCP-EAP in Paris. Alex has 25 years of industry and corporate strategy consulting experience, specialising in strategic partnering, business transformation and value proposition development. In recent years, Alex has focussed on helping clients optimise their customer experience using game-changing technology. He currently spearheads Frost & Sullivan’s research initiative into practical use cases for (and how to make money with) artificial intelligence.