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Bricks and Clicks - Omnichannel Retail

Bricks and Clicks will become the retailing norm of the future, with every retailer expected to have a hybrid business model by 2025.

Mega Trends such as connectivity and convergence will become a key facilitator, allowing retailers to merge digital, virtual and physical into one hybrid bricks-and-clicks model. New retailing models such as interactive stores, click and collect, social commerce and virtual stores will grow in prominence as retailers open up more customer touch points. Other Mega Trends such as urbanization and social trends will also compel retailers to change the traditional model and transition from big-box retailing to small-box formats. This evolution to a bricks-and-clicks model will itself become a Mega Trend, as it significantly impacts and changes other industries such as Automotive, Logistics and Finance.

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