Energy Storage


energy-storage-overview.jpgWhile the concept of energy storage has been in limited use for many years, recent technological innovations have opened a host of new opportunities.  At the heart of many technological innovations are the batteries that store the power needed to drive these breakthrough innovations. At a grander scale, a growing focus on smart cities, smart buildings, and smart infrastructure, as well as wearable devices, have highlighted batteries and energy storage as a key solution in enabling these advances.

The global energy storage market will be a huge opportunity for growth. Frost & Sullivan's Energy Storage Program Area provides global industry analysis that is designed to help your firm grow. With our finger on the pulse of markets across the globe, we offer strategic insights and consulting expertise that goes beyond mere research and engage with clients to provide insights into established and emerging market and knowledge of the changing regulatory environments around the world. The key focus areas include:

  • Primary or non-rechargeable batteries
  • Secondary or rechargeable batteries
  • Emerging battery chemistries
  • Others key energy storage technologies such as ultracapacitors, flywheel, and fuel cells
  • Related services and solutions
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Meet the Team

vishal_sapru.jpgVishal Sapru

Industry Director

malavika_tohani.jpgMalavika Tohani

Industry Director

suchitra_sriram.jpgSuchitra Sriram

Program Manager

ravi_k.jpgRavi Krishnaswamy

Vice President

Ross-Bruton.jpgRoss Bruton

Senior Industry Analyst

Suba_sm.jpgSuba Arunkumar

Research Manager

Expertise Areas

Frost & Sullivan's expertise in Energy Storage includes technology, application and business aspects covering the following areas:

Emerging Storage Technologies

Emerging-Storage-Technologies.pngLithium Ion batteries will be joined by other emerging technologies including flow batteries, Metal Air, Sodium Ion and Advanced Lead Acid batteries.

Business Models

Changing-Business-Models.pngNew innovative business models including XaaS and leasing will determine the future direction for energy storage market development. Internet of Energy enabled by storage becoming a reality.

Application Diversity

Application-Diversity.pngFrost & Sullivan’s coverage ranges from the small batteries for wearable devices, home energy storage systems, to large energy non-battery storage systems like Compressed Air and Hydrogen Storage.

Ancillary Services

Ancilliary-Services.pngAs Energy Storage becomes increasingly critical for grids and industry, more focus will follow on ancillary services such as frequency regulation, voltage support, time shift, black start, reserve capacity etc.

Renewable Integration

Renewable-Integration.pngEnergy Storage plays a major role in time shift and grid stabilization, due to the rapid growth of intermittent renewable energy sources like wind and solar.

Regulatory Mandates

Regulatory-Mandates.pngRegulatory mandates will drive procurement of energy storage capacity, performance based regulation, developing a competitive pricing mechanism for energy storage operating in generation and grid markets.

Research and Current Insights

Energy Storage is playing an increasingly important role in today’s energy world, backing up renewable generation, stabilizing grid power, and providing continuous operation for critical applications such as data centers and industry. On the technology side, lithium Ion batteries will be joined by other emerging technologies including flow batteries, metal air, sodium ion and advanced lead acid batteries. New innovative business models including XaaS and leasing will determine the future direction for energy storage market development, making the Internet of Energy a reality.

Frost & Sullivan’s Energy Storage program area ranges from the small batteries for wearable devices, home energy storage systems, to large energy non-battery storage systems such as compressed air and hydrogen storage.

Energy Storage Research

Global Energy Storage Market Customer Survey, 2015

This customer survey was conducted to identify energy storage growth areas and opportunities, determine regions with the most opportunities for growth in the energy storage marketplace, assess what criteria is most important for energy storage technology, highlight new developments in energy storage…

Electricity Industry Profiles Spain, Italy, and Portugal

This installment forms part of Frost & Sullivan's European Electricity Industry Profiles Series and includes Italy, Spain, and Portugal. Included in these profiles are an assessment of the key market drivers and restraints; the current demand profile and total generation; the key aspects of…

South African Small-Scale Embedded Generation Market, 2016

The South African small-scale embedded generation market is entering an exponential implementation phase. Soon after 2010, the uptake of private solar photovoltaic (PV) systems began to increase. This resulted in the creation of more than 215 companies that provide either a product, a service, or…

Movers & Shakers Interview with Virgil Beaston, Senior Vice President & Chief Technology Officer (CTO) at Powin Energy.

Virgil Beaston is the Senior Vice President & Chief Technology Officer (CTO) for Powin Energy and has been with the company since 2011. Beaston has over 10 years of experience in the battery and energy storage industry and is often asked to speak publicly as a subject matter expert (most…

Movers & Shakers Interview with Rakesh Agrawal, CEO of Trellis

Rakesh Agrawal has served the energy industry since the beginning of his career, and is considered a thought leader and true innovator across the industry. Since the early 1990 s, Rakesh has helped guide numerous companies through market de-regulation and the highly dynamic marketplace evolution…

East African Power Industry Convention 2015 Intelligence Report

This Market Insight is a high-level overview of the 2015 EAPIC conference held in Kenya, providing insight into the key themes and drivers of the power and energy sector in the East African region.

Implications of Turkey's Failed Coup Attempt on the Energy Sector

The failed coup attempt has created increased volatility in Turkey but the government has acted decisively with robust policies to reinstate stability and confidence in the economy. Turkey s energy sector has been relatively unaffected during the past few weeks but some potential delays in projects…

Kenya and Tanzania Electricity Markets

The electricity markets of Kenya and Tanzania are power scarce, with low electricity access and per capita consumption levels. Electricity demand here is set to increase significantly, driven by the economic upturn and increasing urbanisation. Kenya and Tanzania are focusing on utilising their…

Renewable Energy in North Africa

The electricity supply industry in Morocco, Egypt, and Algeria is heavily reliant on fossil fuels. Economic development and rapid urbanisation in the region have created a market where electricity demand has been growing at an average 6-8%. Thus, the governments of these countries have begun to…

Future of Power Generation in Turkey

Over the last two years, the type of investment in electricity generated has changed when compared to the investment environment of the last decade. Although big thermal power plants are still being commissioned, the growth rate of renewable investments is significantly higher than that of thermic…

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Interviews & TV Appearances

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How new technologies are helping mining companies to come clean
South Africa's power crisis risks choking green energy drive
Oil Rig Count Soars in Unlikely OPEC Nation Before Vienna Talks
U.S. Airlines Are Betting Oil Prices Won't Rally Any Time Soon
The latest insight into the hot world of commodities and the companies that produce them, including interviews with mineral and mining entrepreneurs from Canada and around the globe
9 industries most likely to profit from California's drought

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Growth Consulting

energy-storage2.jpgThe energy and environment industry, once staid and steady, has seen new and rapid changes across the market’s varied and increasingly diverse sectors. Renewable energy has now become a significant portion of the world’s energy production, natural gas has found multiple adherents and controversies with the expansion of the market through fracking, and services to the industry are evolving to leverage the huge influx of information through the Internet of Things and related data analytics solutions. Energy storage will continue to be a growth market while, further in the future, water and waste water are likely to be pivotal concerns and opportunities for both emerging and existing economies.

We work closely with the world’s largest OEMs, utilities, service providers and IT firms to help them find the opportunities in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Key projects have included helping clients expand their businesses into new geographies, with new customer groups and by developing new solutions. We can provide services at any point in the business strategy cycle: from ideation to implementation, data collection to strategy creation, voice of customer insights to marketing services.

Frost & Sullivan's team can support your organization on each of the following areas:

  • Geographic Expansion
  • Ideation and Mega Trend Growth Workshops
  • Voice of Customer and Customer Strategies
  • Brand and Demand Marketing Outreach and Solutions
  • New Product Launch
  • Presenting Thought Leadership and conducting strategy workshops at your yearly business planning or customer events
  • Sourcing and supply chain development and market analysis.

Project Examples

  • Supply chain strategy for major utilities, to enable them to better plan budgets and negotiate supplier contracts
  • Voice of customer with power plant owners/operators to help an OEM develop new service solutions
  • Brand and demand suite of services to enable major international conglomerates to target new services to selected verticals
  • Full analysis of the value chain for fuel cells, generators, steam turbines, gas turbines, wind turbines and solar power to ascertain environmental practices and areas of corporate social responsibility, for a major global standards firm in order to develop a long term global expansion strategy in the energy industry
  • Go to market strategies for deploying new and innovative solutions in digital oil fields



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energy-storage3.jpgWe specialize in running growth workshops with our clients which help us take a cross functional team of our client, within span of a day from information to implementation.

Preparation of the workshop includes:

  • Identify key project stakeholders
  • Align on workshop agenda, objectives and activities
  • Conduct stakeholder interviews/surveys

The workshop itself includes the following:

  • Share relevant research findings and stakeholder interviews
  • Hold an ideation and filtration phase to identify the universe of opportunities, then quickly determine those with best fit based on internal and external forces
  • Conduct an interactive and thorough rating and ranking process to further identify the top one to three go-to-market solutions
  • Prioritize implementation plans and assign owners for next steps

Post-workshop activities include:

  • Compile findings and next steps from workshop
  • Recommend action steps/follow-on work

Additional services: Provide implementation, integration, and marketing solutions to support strategic outcomes of the project.


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"Frost & Sullivan ran a strategy workshop with Procter & Gamble to help our New Business Creation teams to understand the developing personal mobility market. The workshop consisted of Frost & Sullivan professionals presenting and informing us of the evolving opportunities across the industry value chain and then facilitating group plenary sessions to explore potential opportunities in this market. We found the information provided very insightful, strategic and tailored to our needs and appreciated the facilitation skills and tools used in the workshop, which helped us achieve our goals. We plan to be engaging with Frost & Sullivan in the future on other areas of interest."

Chief Innovation Catalyst, Proctor & Gamble

"Frost Research is compact, comprehensive, and easy to understand. Most of the reports are presented in presentation form which is easier to be digested compared to traditional report format. The insight information can be utilized to plan technology and procurement strategy to stay ahead from others and to give more value to the stakeholders especially end customer. The interaction with analyst and Frost & Sullivan team is very good and almost prompt responses. Overall partnerships are positive and encouraging. Even some of the topics which are not covered in the Energy and Power are also made available based on our request."

Business Development Manager, Procurement Division, Leading Power Utility Company

"Frost & Sullivan's technical insights reports have been instrumental in keeping me in line with the newest technologies. It will allow me to help develop our products in a way to best serve our future clients."

Vice President & General Manager, Batteries Company

"For almost 10 years, Frost & Sullivan has been our valuable partner in providing high-quality and timely market information for the various industries in which we are participating. We have come to appreciate Frost & Sullivan's research as early and reliable indicators of industry trends that support our strategic decision making. We appreciate the wide range of services offered, the close co-operation we enjoy with their analysts and their ability to quickly adapt to customer needs."

Leading company in Building Technologies

"Frost & Sullivan’s team were a pleasure to work with and exceeded the already high expectations we had for this project. It’s very refreshing to work with a high group that not only 'get' your business model but are able to challenge intelligently and help crystallize your thinking...we wouldn’t hesitate to use them again."

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Other Energy & Environment Industry Program Areas

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