It is absolutely imperative that you transform from utilizing traditional marketing practices to embracing new and vibrant strategies and tactics that are the hallmark of a truly progressive marketing organization. We live and do business in a digital age. This ushers in an incredible opportunity for marketing to energize innovation within the organization by investing in a digital marketing strategy to transform customer engagement and digital marketing operations. Digital has changed the game; web, social, mobile, analytics, content marketing, and personalization are disrupting your business and raising the bar for marketing. Your challenge is to be insight driven, customer- centric, and a valued revenue driver in the organization..

This is the heart of 18th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange - Digital Transformation: Leading Marketing's Revolution. It is where sparks fly among the best marketing minds from North American B2B companies. READ MORE...

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at



Marketing World 2015 Recap





Agenda Highlights

The 2017 Program Schedule will be released within the coming months.

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at

2016 Keynotes featured:

Featured Keynotes

Keynote: Marketing in the Digital World: Transcending Boundaries Between Innovation and Marketing

Speaker-Matt.jpgMatt Preschern
Executive Vice President & Chief Marketing Officer
HCL Technologies

Keynote: Heighten Digital Branding and Experience

SHONODEEP-MODAK.jpgShonodeep Modak
Chief Marketing Officer, Distributed Power Services
GE Power & Water

Success Stories & Executive Insights

FROST & SULLIVAN INSIGHTS - Digital Marketing: Navigating an Increasingly Complex Landscape

EXECUTIVE INSIGHTS - Consumer Behavior Trends: Why B2Bs Should Sit Up and Take Notice

EXECUTIVE INSIGHTS - Pay-Earn-Own: How to Connect the Digital Dots – The Death or Rebirth of Digital Advertising to Expert Panels (in-between existing panels)

SUCCESS STORY - Executing on Digital Strategy

SUCCESS STORY - Content Marketing that Truly Engages the Customer

SUCCESS STORY - The Social Selling Revolution: 10 Tips to a Successful Social Selling Program That Drives Business Results

Interactive Collaboration Zones

Roundtables - Roundtable sessions capture the power of all participants' voices, insights and experiences via group discussion and exploration of the issue at hand.

Zone 1. Web, Social, Mobile, Video: Harnessing Digital Analytics for Enhanced Decision-Making and Improved Performance - Roundtable
Zone 2. Breaking Down Silos: How to be Fast, Iterative and Smart with Your Content - ThinkTank
Zone 3. Delivering Customer and Enterprise Value via Segmentation and Personas - Roundtable

ThinkTank - ThinkTank sessions employ interactive team exercises in a "roll up your sleeves" learning environment.

Zone 1. Achieving Excellence with a 360 Customer View
Zone 2. Personalization: Delivering Relevant and Valuable Content to Your Customers in Innovative Ways
Zone 3. Raising the Bar on Mobile Customer Engagement

Mindshares - Mindshare sessions bring together a panel of subject-matter experts to tackle and discuss real-world business challenges and problems.

Zone 1. SEO in a Global Business Environment
Zone 2. Align or Die! Tighten Your Sales & Marketing Alignment

Peer Councils - Peer Council sessions are participant-driven discussions focusing on your key challenges and concerns.

Zone 1. Delivering & Measuring the Value of Content Marketing
Zone 2. Consistency in the Digital Customer Experience

Expert Panels

INTERACTIVE - Ask the Experts! Panel Discussion: Modeling a Modern Marketing Organization

INTERACTIVE - Top Take-Aways Panel: Weighing In on the Implementation Ideas from Digital Marketing, 2016: A Frost & Sullivan Executive MindXchange


Participant Meet 'n' Greet - This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

Welcome Networking Reception and Event Kickoff - Meet your fellow peers and colleagues and enjoy a little C&C, conversation & cocktails, as we get excited for the days ahead!

Early Risers Walk/Run - Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking.

Welcome to Nashville! Networking Reception and Event Kickoff - Welcome to Nashville! Meet your fellow peers for some cocktails and conversations, take in the scenery and breathe in the fresh mountain air! Cheers to a perfect start of what is sure to be a unique event!

Digital Marketing Olympics & Country-Side Cookout - Hors d’oeuvres, buffet dinner and just plain countryside olympics fun! Gear up for a night of Olympic games in the mountains! Dinner will be served throughout the night and our top teams will be draped in Gold, Silver & Bronze!


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Digital Marketing-Chronicles.jpgExecutive MindXchange Chronicles

Get ready for the 18th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange. Secure your copy of the Executive MindXchange Chronicles, which include key take aways and action items from all of the sessions. You'll have the option to add the Chronicles during your registration at a discount.
Click HERE for More Details

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